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CondeNet announced that it has launched applications for Style.com, Epicurious.com, Wired.com, and flip.com on MySpace, the world’s most popular social networking site. Empowered by MySpace’s newly announced Developer Platform, CondeNet was able to easily build and deploy the applications for its Web sites.

The Style.com application, Fashion Flash, offers the inside scoop on fashion, shopping, beauty and celebrity style. In the application’s first week, more than over 1,200 users installed it.

Style.com Fashion Flash MySpace Application.

The Epicurious.com application, Recipe of the Day, serves up a different, tasty food each day, drawing from a selection of more than 25,000 professionally created and tested recipes.

For the Wired.com application, Wired Gadget Lab, Wired News bloggers bring their sharp eyes and wit to the world of gadgets.

Wired Logo.

The flip application, flipbook creator, can be used to make and share online scrapbooks called flipbooks. Users can upload photos, video, and music; rotate, resize, and crop images; write text; add a soundtrack; draw freestyle; and share their flipbooks with friends. Registration is required to make a flipbook.

MySpace first introduced its Developer Platform site on February 5, 2008, beginning a month long application development period that made it possible for companies including CondeNet to build and test their applications in a secure environment before going live to the MySpace community.

On March 13, 2008, MySpace launched the public beta of the Application Gallery, enabling broader testing of approved applications by allowing public installation. MySpace members can now discover and add new applications from a variety of categories, including Fashion, Food & Drink, Fun Stuff/News & Weather and Fun Stuff/Photos to both their home and profile pages.

“We have found social networking applications to be an effective vehicle to speak to our existing audiences in a new way, as well as a wonderful tool to reach new users,” said Chris Gonzalez, Product Manager, Distributed Content, CondeNet. “As one of the first content providers to have a presence in the MySpace applications offering, we are thrilled to be able to provide members the ability to interact with our brands.”

flipbook creator.As with all MySpace Developer Platform applications, the Style.com, Epicurious.com, Wired.com, and flip.com applications will be able to safely access publicly available profile information, including a user’s friend list, interests, photos & albums, and video, as well as status & mood. The four applications will have real estate in five places within MySpace including:

  • A MySpace application profile (users can “friend” the apps).
  • Access to embed applications on the user homepage (inward facing-for you to see).
  • Access to embed applications on profiles (outward facing widget-for friends to see).
  • An Application Gallery listing.
  • A canvas page.

“We have had tremendous response both from companies and our members since announcing the MySpace Developer Platform,” said Kyle Brinkman, vice president and general manager, MySpace Developer Platform. “CondeNet is one of the early adopters to implement applications, particularly within the publishing industry, as they realize the importance of connecting their brands with our members.”

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Austin, TX, is the most “Digital Savvy” city, according to a new analysis from consumer and media research firm Scarborough Research. Twelve percent of Austin adults are Digital Savvy*, and they are almost twice as likely as the national average to be in this leading edge consumer segment. Las Vegas, NV, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their residents having this higher level of technological orientation and adoption. Nationally, six percent of all consumers are classified as Digital Savvy. The ranking of Digital Savvy cities is part of a just-released complimentary Scarborough report, “Understanding the Digital Savvy Consumer,” available for download at http://www.scarborough.com/freestudies.php.

Austin, Texas.In terms of purchasing patterns, Digitally Savvy consumers are a luxury-oriented group. They are 56 percent more likely than the average consumer to own or lease a luxury vehicle; 175 percent more likely to have spent $500 or more on men’s or women’s business clothing during the past year and 49 percent more likely to own a second home. Online, this consumer group is equally high-end in its shopping behavior.

More than half (54 percent) of the Digital Savvy spent more than $500 online during the past year, and 35 percent spent upwards of $1,000 during that timeframe. They are far more likely to spend online in high-end purchasing categories, such as automotive and travel, as well as every day items, such as books and clothing.

“The most Digitally Savvy markets are known for leading the nation in a variety of hi-tech behaviors. They also typically have the presence of major universities and represent established tech corridors in the U.S.,” said Gary Meo, senior vice president, print and digital media services, Scarborough Research. “The Digital Savvy is a consumer segment which is important to monitor – both locally and nationally. They are early adopters when it comes to fully integrating new technologies into their lives, and their shopping patterns, demographics and lifestyles could presage behaviors of consumers across the country.”

Politically, Digital Savvy consumers are 25 percent more likely to be “Independent” voters **. In terms of other major political parties, they are on par with the national average with being Democrat or Republican.

Sacramento.Active lifestyles and on-the-go living are the hallmarks of the Digital Savvy. They are far more likely to enjoy athletic leisure activities including basketball, yoga, free weights training and jogging. The Digital Savvy are 18 percent more likely to have longer commutes – one hour or more to work each way. Given this active lifestyle, they rely on cell phones for communication and information. More than half (59 percent) of the Digital Savvy use their cell phones for email. They are, on many levels, an active and “on the go” group and their digital savvy is a natural compliment to that lifestyle.

Demographically, the Digital Savvy are male, young and wealthy. Fifty-six percent of them are male and 77 percent of this consumer group is below the age of 44. They are 132 percent more likely than the average consumer to have an annual household income of $150,000 or more. In fact, more than half (57 percent) of this consumer group has an annual household income of $75,000 or greater.

* Digital Savvy are defined as those consumers who rank highest on a scoring system that includes higher-than-average ownership of certain hi-tech items (such as DVRs, satellite radio or VoIP); greater likelihood to engage in certain Internet behaviors (including blogging, downloading music and online gaming); and usage of leading-edge cellular device features (email, text messaging, etc.). For specifics, please see the “About the Analysis” section at the end of this report.

** Independents are those in the Scarborough survey who cite their political affiliation as “Independent,” “Independent but leaning closer to Democrat,” or “Independent but leaning closer to Republican.”

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Yahoo! India, a leading global Internet company, today announced the launch of a new concept for Yahoo! India Search called Glue Pages Beta, available exclusively at www.yahoo.in. This new search experience collates and integrates the most relevant information from across the Web onto a single ‘visual’ search results page. Glue Pages Beta, which aggregates text, images, and video content, is available for select search terms across categories such as health, sports, entertainment, travel, technology, and finance.

Designed to save time by offering a new way to find answers quickly, Glue Pages Beta is ideal for topics with broad coverage across a variety of information sources. For example, a search for ‘diabetes’ combines results from HowStuffWorks, Yahoo! Groups, Yahoo! Health, Yahoo! Answers, and blogs. A search for ‘Aishwarya Rai’ would include biographical quick-facts, videos, music tracks, photos, and content from Yahoo! Answers.

Results will be displayed alongside classic Yahoo! India Search results. Consumers will also find links for other Glue Pages on topics related to their query.

Gopal Krishna, Head of Audience, Yahoo! India.

“Searching on Glue Pages Beta will result in an experience that promises more than just web links. Users will receive more relevant, visually appealing search results from across the Web in one topical page. The new Glue Pages Beta feature for Yahoo! India Search supports our strategy to make Yahoo! the leading starting point on the Internet and demonstrates our commitment to provide a compelling online search experience,” said Gopal Krishna, Head of Audience, Yahoo! India.

“Glue Pages Beta limits guesswork for the user by providing the best of web, all onto one ‘at-a-glance’ page. Over time, Glue Pages Beta will be made available to more categories that are relevant to users in India. We are excited to open this up further and work with a wider ecosystem of consumers, publishers, developers and advertisers in the future,” said Sandeep Shrivastava, Director Search, Yahoo! India.

Yahoo! Glue Pages Beta.

With a focus on providing a compelling and intuitive online search experience, the new Glue Pages Beta helps enable users in India to derive maximum value from their search efforts. As this beta evolves, Yahoo! India Search will explore various ways to supplement algorithmically generated Glue Pages with topical pages built and maintained by local subject-matter experts from the Internet community.

Key benefits of Glue Pages Beta

  • Collates and integrates the best information from across the Web onto a single topical page.
  • Uses intuitive search technology to identify the most relevant combination of text, images and video content for select popular search queries, alongside classic Yahoo! India Search results.
  • Saves time and helps eliminate guess work involved in clicking on multiple web links.
  • Initially available across categories like health, sports, entertainment, travel, technology and finance.

What are Glue Pages?
Glue Pages unite your Classic Search Results with visual information from the best sites anywhere on the Web.

Glue Pages unite your Classic Search Results with visual information from the best sites anywhere on the Web.

How are they different?
In one click, browse through images, videos, articles, and more all on one page! With Glue Pages, you spend more time learning and less time searching.

In one click, browse through images, videos, articles, and more all on one page! With Glue Pages, you spend more time learning and less time searching.

What are Related Pages?
These are Glue Pages that we think you might be interested in based on the topic of your search. Example:

These are Glue Pages that we think you might be interested in based on the topic of your search.

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MySpace, the world’s most popular social network, alongside Yahoo!, eBay, Photobucket, and Twitter, today announced the launch of the MySpace ‘Data Availability’ initiative, a ground-breaking offering to empower the global MySpace community to share their public profile data to websites of their choice throughout the Internet. Today’s announcement throws open the doors to traditionally closed networks by putting users in the driver’s seat of their data and Web identity. The launch of the Data Availability initiative marks the first time that a social Website has enabled its community to dynamically share public profile information with other sites.

MySpace Data Availability on Twitter.

“The walls around the garden are coming down-the implementation of Data Availability injects a new layer of social activity and creates a more dynamic Internet,” said Chris DeWolfe, CEO and co-founder of MySpace. “We, alongside our Data Availability launch partners, are pioneering a new way for the global community to integrate their social experiences Web-wide.”

Data Availability – User Interface

Data Availability pioneers a new way for users to dynamically share their user generated content and data with websites of their choosing. The Data Availability initiative is founded first and foremost on the simple and comprehensive user control of their own content and data – users will have control over what information they share and who they share it with.

Additionally, rather than updating information across the Web (eg. default photo, favorite movies or music) for each site where a user spends time, now a user can update their profile in one place and dynamically share that information with the other sites they care about. MySpace will be rolling out a centralized location within the site that allows users to manage how their content and data is made available to third party sites they have chosen to engage with.

Inside this opt-in framework, they will be offered the opportunity to share their MySpace profiles with the site they are visiting. MySpace, and its landmark launch partners, will be allowing users to dynamically share the content and data of their choosing including: (1) Publicly available basic profile information, (2) MySpace photos, (3) MySpaceTV videos, and (4) friend networks. Integration of the Data Availability project will roll to MySpace users and participating Websites in the coming weeks.

“The launch of Data Availability is an unprecedented move to further socialize the Web and empower users to control their online content and data,” said Amit Kapur, Chief Operating Officer, MySpace. “We are thrilled to begin this initiative with a world class suite of landmark partners and invite websites around the world to participate.”

Partner Website Functionality

Data Availability is about enriching existing Internet destinations with social functionality and valuable pre-existing user generated content and data.  By empowering users with the ability to dynamically share, those destinations will create deeper levels of social engagement and new functionality throughout their site. As the online home to 117 million users worldwide, this groundbreaking initiative enables the larger Web to leverage the highly engaged and passionate MySpace global community.

To ease implementation for participating sites, the MySpace Data Availability initiative uses OAUTH and Restful APIs as its core technology underpinnings. MySpace is using open standards in an effort to embrace the open source community and allow the implementation to be as non-proprietary as possible. Today’s announcement is the first step of MySpace’s larger data portability initiatives coming down the pipeline. MySpace is officially joining the Data Portability Project demonstrating our continued commitment to openness and open standards.

Data Availability on Yahoo!

MySpace’s Data Availability complements Yahoo!’s recently announced Yahoo! Open Strategy (Y!OS), a company-wide initiative to open Yahoo! to application developers, unlock the rich social connections across the Yahoo! network, and enable users to customize and make more personally relevant their experiences of Yahoo! and other Internet services.

On Yahoo!, the Data Availability initiative may appear to users in a variety of ways.  For example, users that have chosen to share their MySpace content and data with Yahoo! Instant Messenger might find their MySpace default photo, interests, and favorite music displayed to their Messenger contacts directly in the IM client.  Additionally, MySpace users will be able to choose to display their data within Yahoo!’s universal profile or leverage it in Yahoo! Mail’s smarter inbox, once those upcoming releases are deployed.

“Yahoo! believes in an open Internet that gives users the flexibility to make their Web experiences as relevant, social and personalized as they can.  As a longtime collaborator with MySpace on a variety of projects, including the OpenSocial Foundation, we’re thrilled to support this new initiative,” said Ash Patel, Executive Vice President, Platforms, at Yahoo!.  “The Yahoo! Open Strategy and MySpace Data Availability are a giant leap towards a more social and open Internet.”

Data Availability on eBay

Through the MySpace Data Availability implementation, eBay profiles can be easily enhanced with MySpace bios, interests, pictures, and videos. In a socially driven marketplace, this will yield a deeper connection between individuals. When browsing or transacting on eBay, the availability of external social information can help users make good decisions quickly about whom they can do business with, and perhaps even make a new friend.

“The MySpace Data Availabilityinitiative will further enrich eBay profiles and create a more elaborate social experience for buyers and sellers worldwide,” said Matt Ackley, VP of Internet Marketing of eBay.  “As the world’s largest social commerce site, eBay is dedicated to creating a social context and personality for the people with whom you transact.”

Data Availability on Photobucket

MySpace’s Data Availability initiative will allow Photobucket users to enjoy a more seamless photo experience with their MySpace profile.  Photobucket users will be able to have a single view of their photos across multiple services, as well as opt-in to displaying their MySpace profile data in their Photobucket albums.  Users will also be able to leverage their existing connections on MySpace to share their content on Photobucket more easily, without having to re-establish connections and friend lists.

“MySpace users invest a huge amount of time populating their profile and personal interest data.  With the large overlap in users, the Data Availability initiative will allow Photobucket to utilize this profile data to enhance its own products,” said Alex Welch, President of Photobucket.  “The combination of the Data Availability initiative and the recently announced Photobucket Open-API provides new opportunities to create a more open web”

Data Availability on Twitter

Twitter profiles at present are primarily focused on current updates and are relatively sparse on user information. The MySpace Data Availability initiative enriches the current Twitter profile by empowering users to incorporate their MySpace profile content and data points previously not included in the Twitter product suite.  Once the implementation is complete, a user will be able to bring in their MySpace content and data including their bio, blogs, and photos, ultimately making the Twitter site a more enriching site with content previously unavailable in its interface.

“Finding friends to follow is central to Twitter’s value as a real-time communication utility.” Says Biz Stone, Co-founder, Twitter. “This project enhances discovery and connectivity making Twitter more relevant and useful-we’re very excited.”

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The HHS Office of HIV/AIDS Policy announced today that the Web site AIDS.gov, a gateway to all federal domestic HIV /AIDS information and resources, now has an innovative look and feel that incorporates a blog, podcasts, and other new media tools.

AIDS.gov Home Page MessageThe blog, one of AIDS.gov’s latest features, focuses on using new media – interactive forms of communication based on the Internet – in the fight against HIV/AIDS. The blog addresses topics such as podcasts, social networks (e.g. MySpace and Facebook), mobile phone text messaging, and Web site usability and accessibility.

HHS, which hosts AIDS.gov, developed the site with input from public health experts, representatives of HIV/AIDS service organizations, federal employees, people living with HIV/AIDS, and the general public. AIDS.gov was first launched on Dec. 1, 2006, which is World AIDS Day.

“As we approach the 27th year of this epidemic, new media tools are an effective and interactive way to deliver information to and engage with AIDS service providers, health departments, federal partners, community partners, and the general public,” said Miguel Gomez, director of AIDS.gov.

Visitors to AIDS.gov can listen to and view a monthly podcast series, Conversations on AIDS.gov, directly on the site, as well as download episodes. Each episode features a brief interview with a government official about topics impacting the lives of people living with, or at risk for, HIV/AIDS. The address is http://www.aids.gov/podcast/aids_podcast.html.

One of AIDS.gov’s other added features is that visitors can subscribe to an RSS feed to receive updates when new information is added to thesite. This enables subscribers to have information delivered to them, instead of having to constantly check the site for it.

AIDS.gov’s new design helps visitors navigate through a wealth of HIV/AIDS resources. The site includes the latest HIV/AIDS news, basic HIV/AIDS information, information on prevention, education, treatment, and care resources.

Many HHS agencies collaborate to make AIDS.gov a user-friendly, accessible, and helpful source of information. Non-HHS partners include the Department of Housing and Urban Development, the Department of Veterans Affairs, the White House Office of National AIDS Policy, and the State Department’s Office of the U.S. Global AIDS Coordinator.”

AIDS.gov is a key source for federal domestic HIV/AIDS information. The site’s new look and feel, and improved navigation, enhances our ability to reach the country with critical HIV prevention, testing, treatment, and research messages and resources,” said Christopher H. Bates, acting director of HHS’ Office of HIV/AIDS Policy. To learn more, visit: http://www.AIDS.gov.

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TechWeb, the global leader in business technology media, announced that Internet Evolution, a Web 2.0 site dedicated to investigating the future of the Internet, has added exclusive access to a mobile blog – entitled “Alan Reiter’s Wireless Web World” – for readers from their wireless devices only. For access to the Internet Evolution mobile site from a wireless handset, visit: http://www.internetevolution.com/mobile/.

Alan Reiter's Wireless Web World.The blog, written by Alan Reiter, President of Wireless Internet & Mobile Computing, a consulting firm that helps wireless data businesses in the United States and abroad, will cover a wide range of wireless Internet subjects, including wireless email, games, music, videos, location technologies, 3G/3.5G/4G, online applications for phones, social networking, privacy/security, mobile browsers, mobile marketing/advertising, femtocells and wireless UMPCs/MIDs/subnotebooks.

“We launched this killer blog in response to our readers’ voracious appetite for wireless access to news,” said Stephen Saunders, Internet Evolution creator and blogger. “This is the latest example of our commitment to provide our audience with critical Internet-focused information in what they select as the most effective delivery method.”

About Internet Evolution

Internet Evolution hosts more than 100 world-famous Internet experts – such as Kevin Mitnick, once the most-wanted computer hacker in the world; Dr. Lawrence Roberts, inventor of packet switching, and one of the world’s foremost authorities on telecom network architectures; Jack Uldrich, futurist, scholar, and author; Craig Newmark, the founder of Craigslist.com; David Weinberger, technologist and co-author of The Cluetrain Manifesto; Howard Schmidt, former White House cybersecurity adviser; and Norman J. Ornstein, political scientist and a resident scholar at the American Enterprise Institute (AEI) – all of whom are addressing today’s critical socio-economic issues within its ThinkerNet blogosphere. Internet Evolution also offers broadcast-quality broadband video documentaries and interviews; investigative reports; and user-generated content facilitated via the latest Web 2.0 technology. Internet Evolution is a joint production of Light Reading, the world’s leading publishing, event and research company focusing on communications service providers and InformationWeek, the largest, most influential community of IT buyers and providers, focusing on driving and setting the agenda for business innovation powered by technology.

About TechWeb

TechWeb.TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections.

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Bloggers and social media enthusiasts on the Internet have weighed in on the heated race for the democratic presidential nomination, and while the press and pundits are declaring Clinton’s victory in Pennsylvania a possible turning point in her road to the White House, Obama is still the big winner in the blogosphere.

According to RelevantNoise, Zeta Interactive’s technology that mines the Internet’s social media landscape – including blogs, as well as Consumer Generated Media (CGM) – the amount of buzz, or volume of posts, on the Internet regarding Barack Obama continues to be higher than Hillary Clinton. In fact, while both candidates received a substantial boost in buzz from the Pennsylvania primary, Obama’s spike far exceeded Clinton’s despite her win – with the volume of posts on Obama registering more than twice that of Clinton’s.

Volume of posts on Barack Obama versus Hillary Clinton from March (3/24/08) - April (4/24/08).

However, although Obama clearly wins in terms of buzz among the social media landscape, not all of the buzz is positive. While Obama registered a 70 percent share of voice among positive posts on the social internet, he also recorded nearly the same percentage of share within the negative posts. This means that of all the bloggers who posted negative opinions on one of the two candidates, Obama stole the vast majority of the share.

Tone comparison for Barack Obama versus Hillary Clinton from March (3/24/08) - April (4/24/08).

RelevantNoise is a Web-based, user-driven social media mining tool that instantly taps into the over 75 million blogs, as well as message boards and online communities within the Internet’s social media landscape, providing real-time feedback and insight on the consumer trends and opinions that help drive their behaviors. A growing number of organizations rely on the technology to collect vital business and competitive intelligence to help drive decisions regarding their brands and products.

In addition to measuring the volume and tone of conversations across the blogosphere, RelevantNoise also measures the influence level of bloggers, and provides links to all related posts. In the case of Barack Obama, RelevantNoise detected a significant increase in both positive and negative posts from a mixture of thousands of online authors, ranging from very influential bloggers to lesser-known authors. The technology is also able to measure competitors’ Internet buzz as well, including share-of-voice. So that a company or political campaign can compare the volume and tone of buzz surrounding its organization vs. the competition to help gauge the effectiveness of messaging and/or quickly change strategy when necessary.

“We used our RelevantNoise technology to gain insight on the democratic presidential race, and determine what was being said about each candidate heading into the critical upcoming primaries,” said Al DiGuido, CEO of Zeta Interactive. “Searching on public reaction to important news topics such as the Obama/Clinton race continues to illustrate the immediate value of blog mining intelligence and analysis to businesses throughout the world.”

Zeta Interactive continues to innovate the next generation of digital marketing for Fortune 1000 customers, and its clients with full-service digital marketing offerings, including its award-winning RelevantNoise technology.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services – from email and search marketing, to web site development, creative, business intelligence services and more. The company aims to be the leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. Zeta Interactive’s specialty is in crafting strategies and programs for customers that help them acquire, retain, up-sell, cross-sell and win back their customers-cost effectively and efficiently. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc., Sony Electronics Inc., and LiveNation. For more information please visit: http://www.zetainteractive.com. For more information on Zeta Interactive’s RelevantNoise go to http://www.relevantnoise.com.

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