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Encyclopaedia Britannica, Inc., announced that two of its Web sites are winners of the 2008 Codie Awards from the Software and Information Industry Association.

Britannica Online School Edition was named Best Education Reference or Search Service, and the Britannica Blog took Best Corporate Blog honors at the association’s gala in San Francisco. A complete list of Codie Award winners is available at http://www.siia.net/codies/2008/winners.asp.

The Codie Awards are among the most coveted prizes in the software and digital-content industries, and Britannica’s latest victories cap a long series of Codies the company’s digital products have won since the 1990s.

“Naturally, we’re thrilled,” said Michael Ross, a senior vice president with Britannica and general manager of the company’s education division. “The Codies have enormous prestige. They’re highly competitive awards because industry leaders pick winners from hundreds of products. This year more than 1,100 excellent ones competed for the top spots.”

A comprehensive reference and learning resource for grades K-12, Britannica Online School Edition is designed for all ages, with content clustered in distinct sections for the primary, middle and upper grades. It provides students and teachers with an extensive combination of reference information and interactive learning tools. It features Encyclopaedia Britannica’s award-winning encyclopedias serving students of all ages; extensive multimedia; current periodicals; Britannica’s proprietary, editor-checked Internet guide; and a growing number of primary sources. A recent addition is the Britannica Learning Zone, a skills-based environment for children from preschool to Grade 2.

School Edition is meant to be as relevant in the classroom as it is in the library or media lab. Its contents are thoroughly aligned to all state standards and include hundreds of lesson plans and other learning materials.

The Britannica Blog is a place where writers and readers hold lively discussions on almost every topic from art to zoology. More than a hundred bloggers have contributed to the daily postings, including radio quiz show host Michael Feldman; Pulitzer Prize-winning historian Joseph Ellis; Nobel Prize winner Jody Williams; Holocaust scholar Michael Berenbaum; Internet experts Nicholas Carr and Clay Shirky; and sports commentator Frank Deford. The blog holds forums on special topics, such as the religion of the American Founders, Web 2.0, the cult of celebrity, the future of newspapers, and Iran.

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The French Trade Office in San Francisco has announced the beginning of the French Tech Tour (FTT). The week long mission will introduce 11 French technology startups to the movers and shakers of Silicon Valley. The 11 finalists were selected from over 24 applicants by 9 supporting companies including AT&T, Cisco, Ebay, Google, HP, Intel Microsoft, Sun Microsystems, and Symantec. Backed by UBIFRANCE, the FTT focuses on bridging the gap between Silicon Valley and Paris. The week of workshops and one-on-one interviews will also include a mini-conference on May 21st called Valley Talk: Make It or Break It where both French and U.S. startups will learn strategies for business success.

In its second year, the FTT has quickly gained recognition in both the U.S. and France. Referred to as the home of some of the best high tech clusters in Europe, French companies continue to raise the technology bar for their U.S. counterparts. Participation in this tour furthers the collaboration between the two countries. This year’s startup companies include:

Bobex – a leading B2B e-marketplace, active in 6 countries, makes markets more transparent by matching local buyers and suppliers for non strategic products & services.

Exaprotect – a provider of regulatory and audit compliance log monitoring, event management for threat detection, and change management to allow business policy based network configuration change.

DELCREA – the inspirer in resolving the challenges of email from both diagnostic to efficiency solutions for individuals to large companies. Their software brings an innovative approach to control, organize and secure email faster and easier while reducing time building knowledge bases from existing content, and eliminating all risk of compromising internal and external business sensitive data.

myERP.com – a complete web-based ERP solution using Google technology (GWT & Google Apps) and covering all functional fields of company management around a single database: CRM, Commercial Management, Logistics, Points of sale, Finance & Accounting, Purchases, Production, Quality.

Maeglin – a mobile phone software company specialized in peer-to-peer exchanges. At Maeglin, we free people’s mobile, with Pleex a Mobile social networking software that allows content back up & sharing.

Momindum – the technology leader in the creation of rich media presentation. Our software generates, from recorded speech, professional presentations using synchronized documents and indexed video; our rich media are capitalized in a base with deep-tagging technology.

Newscape Technology – the top innovator in software graphical engines on mobile devices to enable the development of new applications using massive 2D / 3D vector data, textures, Content / Advertising and topography.

Sinequa – a search specialist created with the vision that corporate information is complex, heterogeneous and poorly organized. Sinequa has built a corporate search solution that can access to all sources and applications, managing security, using linguistic and semantic algorithms to add context to information and to offer intuitive navigation combined with efficient search.

STG Interactive – has invented a way for everybody on the planet to create their own secure and user-friendly mini-site, called a “frogans,” located on the Internet via its frogans address. STG Interactive provides developers and Internet users with free standard technology for authoring and browsing frogans, and is the directory provider of frogans addresses.

TellMeWhere – the first local search engine where relevancy of results are guided by recommendations of people you can choose and where content can be enriched and corrected by end-users, provides a better alternative to current local search engines or directories.

Twinsoft – an actor in Enterprise Mashups whose flagship product, Convertigo Enterprise Mashup Server helps companies reuse their existing assets to build new and exciting WEB 2.0 composite applications for a fraction of the cost and time needed to complete software rewrites or traditional development.

Each company will hold one-on-one meetings with supporting companies’ corporate development teams, as well as interviews with media, training for presenting and demoing at conferences in the U.S. and introductions with some of the valley’s fast-growing startups.

The Valley Talk mini-conference will host keynote speaker Eric Benhamou CEO of Benhamou Global Ventures, Chairman of 3Com and former CEO of Palm. The show will include an in-depth talk with leading editor’s and analyst from CNET, Fortune, GuideWire Group and VentureBeat. Along with demonstrations from each company the event will conclude with a panel of leading executive in business development from sponsoring companies outlining what they are looking for in partnerships as well as potential acquisitions.

“Our goal is to build deeper relationships between the tech communities here in Silicon Valley and in France,” said Aymeril Hoang, Director, Information & Communications Technology, Embassy of France in the U.S. Trade Office. “By bridging this gap we can open the door to new opportunities for both countries. It’s as much about introducing Silicon Valley to the technology leadership in France as vice versa. Hopefully we are fostering and growing the big companies and partnerships of the future.”

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Apple will open its newest retail store on Boylston Street in the heart of Boston’s historic Back Bay on Thursday, May 15 at 6:00 p.m. EDT. The Apple Store Boylston Street is Apple’s largest store in the US with two floors of Macs, iPhones and iPods for customers to experience hands-on, as well as a top floor dedicated to innovative services including the Genius Bar and personal training through Apple’s popular One to One program. The Apple Store Boylston Street also introduces Pro Labs to Boston, offering free, in-depth training on Apple’s industry-leading pro applications including Final Cut Pro.

Apple Store being built on Boylston Street.

“We are thrilled to bring Apple’s unique retail experience to Boston,” said Ron Johnson, Apple’s senior vice president of Retail. “Our Boylston Street store has a fantastic location to serve people where they work, live, study and play, and we think everyone in the Back Bay community will embrace it as their own.”

The knowledgeable staff at the Apple Store Boylston Street includes more than 165 highly trained Specialists, Geniuses and Creatives with amazing talent drawn from the local community and Boston’s finest universities. This incredible team offers personalized instruction and hands-on experience for customers who want to learn more about everything from getting started with a Mac to making a Hollywood-quality movie. Last quarter Apple retail stores delivered more than 580,000 one-hour personal training sessions through its One to One program.

Every Apple retail store offers customers great ways to get the most out of their Mac, iPod(R) and iPhone(TM), such as free advice at the Genius Bar, popular in-store workshops and special programs for kids. Customers can also book a free appointment with a Personal Shopper to get expert buying advice or help selecting the perfect gift for everyone on their list. The hands-on Apple retail store experience gives customers a chance to test-drive Apple’s entire product line including the all-new MacBook Air, the world’s thinnest notebook, as well as the revolutionary iPhone and widescreen iPod touch.

Nearly 350 million people on three continents have visited Apple retail stores since they opened in May 2001. Apple now operates 210 stores in five countries including the US, UK, Japan, Canada and Italy.

The Apple Store Boylston Street is located at 815 Boylston Street, convenient to the Prudential Center and Copley Square, the Berklee School of Music and Fenway Park. It joins eight existing Apple retail stores in Massachusetts including popular stores in Cambridge, Chestnut Hill, Burlington and Hingham.

New flagship Apple store on Boylston.

Apple Store Boylston.

Apple Store, Boylston

Picture Courtesy: Jeff Dlouhy, brokentrinkets

At this point in time I cannot reveal much. But all I can say, the new Apple Store at Boylston Street will look something like this (minimized version): 😉

Apple Store Boylston Street.

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Businesses today face a greater than ever need to differentiate themselves, often on a global scale. So how can they harness the acceleration of technology innovation instead of focusing solely on productivity tools for their employee’s desktops? One of the most common approaches is to seek out tailored business solutions capable of addressing complex business challenges. Today, Microsoft is focusing on those customer needs by addressing the way it serves its largest customers and delivers the value they need and expect.

Austen Mulinder, Microsoft Worldwide Enterprise Sales Vice President.As former head of Fujitsu Transaction Solutions, Austen Mulinder is bringing CEO leadership experience to his role as Microsoft’s vice president of Worldwide Enterprise Sales. His goal: Increase the velocity of the transition from the traditional product sales approach to one delivering increased business value built on deep customer relationships.

The foundation of this strategy includes three sales programs designed to counsel and support Microsoft’s largest customers as they solve real-world business challenges through IT. Microsoft’s PP recently met with Mulinder to learn how the Worldwide Enterprise Sales team is building its programs and talent to enable new opportunities for customers, partners and Microsoft.

  • You have the unique distinction of having been a CEO, as well as a customer and partner of Microsoft. How are those experiences influencing your strategy?

From my previous experience outside the company, I’ve been able to observe the journey Microsoft has taken over the past several years. Microsoft has gone from being primarily a desktop company to being a serious player in the enterprise. I’ve seen the company move away from a product focus and become more solution centric. I’ve watched the good advancements and the stumbles along the way. Microsoft has come a long way, and we now have the opportunity to provide deep strategic counsel to the world’s biggest global companies.

We aspire to be the industry benchmark for sales excellence and to attain “trusted advisor” status with all of our customers, but we recognize this is a journey. We have some of the smartest sales people I’ve ever come across, and a lot of strong tools supporting them. Now our focus is increasingly around building relationships that encourage deeper customer dialogues and greater transparency and sharing of information. This enables us to partner with our customers to jointly explore how to leverage technology for differentiated business value.

Our best (customer) account leaders, and we are fortunate to have many role models, have achieved trusted advisor status with their customers. We’re working hard to achieve that status with all of our customers.

  • Who sets the sales priorities, and how do those priorities translate to the sales resources you deploy?

A huge element of our effectiveness is being close enough to our major customers at the right levels to really understand their priorities and respond effectively. If we’re getting it right, customers will set the priorities.

Having said that, we have the Sales, Marketing and Services Group (SMSG) led by Kevin Turner, and he is ultimately responsible for driving the organization to be effective for customers, while at the same time delivering business results for our shareholders. In the enterprise space, part of Kevin’s team is Simon Witts, who runs the Worldwide Enterprise and Partner Group. We also have two verticals, Public Sector led by Gerri Elliott and the Communications Sector led by Martha Bejar. They all have a tremendous influence on our sales priorities.

To carry out the broad strategies set by the leadership team, we want as many of our sales assets to be as close to the customer as possible, and so the vast majority of our customer-facing people report to the field, not to headquarters. We also have some major sales groups that make sense to lead from Redmond on behalf of Microsoft globally-the Incubation, Category and Specialist Sales team, the Global and Multinational Account Sales team, and the Sales Escalation team, with the vast majority of their team members based in the field.

  • Let’s talk about global accounts and multi-national companies. How does Microsoft engage with these customers?

The Global and Multinational Accounts program is currently focused on 50 of the largest corporations in the world, and we plan to double that over the next couple of years. The 50 global accounts are headquartered in 12 countries, and they have subsidiaries in another 90. We manage them globally, and each has a dedicated global business manager. The 50 accounts actually include support for some 850 companies, including downstream subsidiaries.

We give these accounts a heightened level of support because we see them as the ultimate proving ground for solutions that deliver real business value on a global scale. Within these accounts we are working to build a stronger strategic business relationship. We also increase their access to our product teams and senior executives at Microsoft.

Since I joined Microsoft in June of last year, I have talked extensively with many of the leaders of these global customers. What they want from Microsoft is to partner successfully to deliver solutions that drive real business value, whether that’s helping them innovate to differentiate themselves in the market, or reducing the total cost of ownership for IT

  • How do you incorporate newly acquired technologies, or those that haven’t reached the critical mass of flagship Microsoft solutions?

That is the job of our Incubation, Category and Specialist sales teams. The incubation program exists because our business groups are making huge investments in both new and acquired products. In the early lifecycle of these products, we typically don’t have enough resources for the field to deploy them on day one.

Incubation is a dedicated set of sales resources that we manage centrally in partnership with the field. Their focus is to develop the sales strategy and drive the adoption of these products so that we can achieve real critical mass and develop our expertise in servicing these customers.

When we’ve grown an incubation product to a large enough volume and level of capability, it moves under the Category sales team for strategic and operational leadership. We then move those resources directly into the field, where they are managed locally. We continue to work closely with the business groups and the field to take those products into the mainstream.

A great example of this process would be our acquisition of Softricity and their SoftGrid product – which we now call MDOP, the Microsoft Desktop Optimization Pack. Before the acquisition, Softricity, in several years of existence, had sold about 250,000 seats of Softgrid. Within 13 months using the Microsoft incubation sales capability model we sold more than five million seats.

  • How are you working with customers to sell, integrate and deploy specific solutions or products?

Historically the sales approach has been about selling and licensing products to customers, and enabling them to work out the deployment via the partner ecosystem. Now we are aligning our sales priorities with solutions, and bringing real expertise to bear against that goal. We have Specialist Team Units in the Incubation, Category and Specialist Sales team, who are sales resources with deep technical knowledge. We also have a Sales Escalation team, which is a group of highly technical consultants who can dive deeply into specific customer scenarios. We also partner closely with Microsoft’s product groups and business units to drive solutions that create real business value.

Ford Sync is an example where that broad partnership paid off for the customer. The account team who orchestrated the dialogue, together with the business groups, partnered with Ford to look at how they could differentiate themselves in the market for cars. Ford Sync took advantage of Microsoft’s mobile technology and voice recognition technology to create a unique offering. Today cars that are Sync-enabled far outsell those without that capability. So that’s a tremendous example of a solution we built with a customer, to help them serve their customers’ needs, and that delivered true business value.

  • How does your team address competing technologies?

To be effective advisors, considering the breadth of products that Microsoft sells and the number of markets we’re in, we need people with deep expertise in myriad technologies. This is where the Sales Escalation team comes in.

The Sales Escalation team contains many of the strongest technical resources in the company. Typically they’ve been hired from outside as experts in technologies that we interoperate with and compete with.

We manage over 3,000 escalations for our field each year, supporting them in competitive situations. Our subject matter experts help customers make the right buying decision based on factual comparisons of technical capability, total cost, and risk. These experts play a strong role in helping customers understand the full value of existing and new solutions. As part of these field engagements we also gather important customer feedback which we use to report back to Business Groups and product engineering teams to ensure that our products and partners constantly improve and become more compelling in the market.

This group is also highly sought after in our Executive Briefing Centers (EBCs), which are facilities we manage around the world to host enterprise customer meetings. Executive Briefings help Microsoft to go more deeply into a customer’s business needs and examine how technology can solve the challenges they face.

  • How does the enterprise sales group work with industry partners to enhance the overall value delivered to customers?

One of Microsoft’s biggest strengths in the marketplace over the past 25 years has been its broad and vibrant partner ecosystem. We have one of the largest partner channels in the industry, with thousands of partners worldwide deploying millions of IT, marketing, and sales professionals that carry Microsoft’s products to market.

The only way we can realize the full potential of the R&D we spend across industries is to ensure we have a healthy partner ecosystem that understands our product set and is skilled in deploying it. This has always been a cornerstone of our business.

Our account teams orchestrate the combination of service delivery by Microsoft and partners from the ecosystem. Many times the partner will take the lead, and we’ll support that. It’s key to understand that we drive a high percentage of our sales through and with our partner community, and that is not going to change.

As we move forward to evolve the software plus services model, Microsoft is defining new opportunities for the partner community to deliver value to customers. There will still be opportunities to resell, refer, add value through professional services, package with customized capabilities, and realize business growth through annuities and subscriptions, but there will also be abundant new opportunities for innovative, value-added services and customization as these hosted products roll out.

  • How does Redmond’s involvement in enterprise sales impact the enterprise customer experience?

In an ideal world, the field has major competency in all of our products and solutions, and doesn’t require support from Redmond. But in the real world , we’re forever evolving the overall value proposition and the product elements that make up that value proposition. Having key technical resources and key leadership from Redmond engaged in important customer opportunities brings benefits all around. The customers appreciate the access, the insight they gain from it, and the opportunity to influence our direction. The Redmond resources benefit from the connection to the real world of our customers and their experience with, and leverage of our products.

One of the ways we embed this connection into our way of doing business is through the Executive Sponsorship program that connects our most strategic customers and their Microsoft Account teams with Microsoft Executives. I am fortunate to be Executive Sponsor to a number of our Accounts and it is one of the most fulfilling aspects of my role. I know many of my peers feel the same way.

Our team works to provide that bridge. If we’re getting the sales model right, we will get a good mix of field leadership and Redmond involvement for the biggest accounts, so they feel they’re getting the best of all worlds from Microsoft. To that end there are a number of strategies, like those outlined here, that are being driven to create a more customer and sales centric environment in Redmond, and thus create a better platform to enable success in the field.

  • How else does Microsoft connect with customers at the enterprise level?

One of the things that impressed me the most as a partner and customer of Microsoft is the investment the company makes in connecting with customer executive teams. I knew that if I came to Microsoft seeking insight and information, the facilities would be first class, the content would be excellent, the quality of the people would be very high, and my team would leave with a better view of our overall technology and business strategy. Microsoft does an amazing job of that.

We had 20,000 visitors come to our eight EBCs globally last year, nearly half of them to the EBC in Redmond. Recently we expanded our Redmond capability with a 50 percent increase in capacity. This year we expect to host some 15,000 visitors in Redmond, representing about 2,000 discrete customers. That is a tremendous advantage in that it gives us the opportunity to deploy our A-team across many more customers than we could if they had to visit customer sites. If you look at the utilization and the feedback we get for our EBCs, we really leverage them to the hilt. The EBCs are one of our most strategic sales tools.

Additionally, we have 16 Microsoft Technology Centers around the world – which provide facilities, technology experts and a virtual deployment site for customer solutions – and we manage nearly 3,500 engagements annually in those centers. The success rate of when we prove out a customer solution in one of the MTCs is extremely high.

Microsoft is also known for running tremendous executive events. Every year we run the CEO Summit, the Global CIO Summit and the Global Account Summit, to name a few. These exclusive events bring together top business leaders with Microsoft executives and external thought leaders for unique business and technology discussions.

Through all of these venues, we create value for the customer, both now and in the future, with how we evolve our relationship and our understanding – by listening and engaging in deep discussions with them on a range of topics.

There are a huge number of assets that Microsoft Account teams can leverage to add value to our customers and build deeper relationships in the process. I have been very impressed with how fully utilized these capabilities are. It is a good indicator of the ever increasing level of customer centricity in how we do business, and as someone who enjoys customer connection more than any other aspect of my role; it is great to be part of this team.

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CondeNet announced that it has launched applications for Style.com, Epicurious.com, Wired.com, and flip.com on MySpace, the world’s most popular social networking site. Empowered by MySpace’s newly announced Developer Platform, CondeNet was able to easily build and deploy the applications for its Web sites.

The Style.com application, Fashion Flash, offers the inside scoop on fashion, shopping, beauty and celebrity style. In the application’s first week, more than over 1,200 users installed it.

Style.com Fashion Flash MySpace Application.

The Epicurious.com application, Recipe of the Day, serves up a different, tasty food each day, drawing from a selection of more than 25,000 professionally created and tested recipes.

For the Wired.com application, Wired Gadget Lab, Wired News bloggers bring their sharp eyes and wit to the world of gadgets.

Wired Logo.

The flip application, flipbook creator, can be used to make and share online scrapbooks called flipbooks. Users can upload photos, video, and music; rotate, resize, and crop images; write text; add a soundtrack; draw freestyle; and share their flipbooks with friends. Registration is required to make a flipbook.

MySpace first introduced its Developer Platform site on February 5, 2008, beginning a month long application development period that made it possible for companies including CondeNet to build and test their applications in a secure environment before going live to the MySpace community.

On March 13, 2008, MySpace launched the public beta of the Application Gallery, enabling broader testing of approved applications by allowing public installation. MySpace members can now discover and add new applications from a variety of categories, including Fashion, Food & Drink, Fun Stuff/News & Weather and Fun Stuff/Photos to both their home and profile pages.

“We have found social networking applications to be an effective vehicle to speak to our existing audiences in a new way, as well as a wonderful tool to reach new users,” said Chris Gonzalez, Product Manager, Distributed Content, CondeNet. “As one of the first content providers to have a presence in the MySpace applications offering, we are thrilled to be able to provide members the ability to interact with our brands.”

flipbook creator.As with all MySpace Developer Platform applications, the Style.com, Epicurious.com, Wired.com, and flip.com applications will be able to safely access publicly available profile information, including a user’s friend list, interests, photos & albums, and video, as well as status & mood. The four applications will have real estate in five places within MySpace including:

  • A MySpace application profile (users can “friend” the apps).
  • Access to embed applications on the user homepage (inward facing-for you to see).
  • Access to embed applications on profiles (outward facing widget-for friends to see).
  • An Application Gallery listing.
  • A canvas page.

“We have had tremendous response both from companies and our members since announcing the MySpace Developer Platform,” said Kyle Brinkman, vice president and general manager, MySpace Developer Platform. “CondeNet is one of the early adopters to implement applications, particularly within the publishing industry, as they realize the importance of connecting their brands with our members.”

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Bloggers and social media enthusiasts on the Internet have weighed in on the heated race for the democratic presidential nomination, and while the press and pundits are declaring Clinton’s victory in Pennsylvania a possible turning point in her road to the White House, Obama is still the big winner in the blogosphere.

According to RelevantNoise, Zeta Interactive’s technology that mines the Internet’s social media landscape – including blogs, as well as Consumer Generated Media (CGM) – the amount of buzz, or volume of posts, on the Internet regarding Barack Obama continues to be higher than Hillary Clinton. In fact, while both candidates received a substantial boost in buzz from the Pennsylvania primary, Obama’s spike far exceeded Clinton’s despite her win – with the volume of posts on Obama registering more than twice that of Clinton’s.

Volume of posts on Barack Obama versus Hillary Clinton from March (3/24/08) - April (4/24/08).

However, although Obama clearly wins in terms of buzz among the social media landscape, not all of the buzz is positive. While Obama registered a 70 percent share of voice among positive posts on the social internet, he also recorded nearly the same percentage of share within the negative posts. This means that of all the bloggers who posted negative opinions on one of the two candidates, Obama stole the vast majority of the share.

Tone comparison for Barack Obama versus Hillary Clinton from March (3/24/08) - April (4/24/08).

RelevantNoise is a Web-based, user-driven social media mining tool that instantly taps into the over 75 million blogs, as well as message boards and online communities within the Internet’s social media landscape, providing real-time feedback and insight on the consumer trends and opinions that help drive their behaviors. A growing number of organizations rely on the technology to collect vital business and competitive intelligence to help drive decisions regarding their brands and products.

In addition to measuring the volume and tone of conversations across the blogosphere, RelevantNoise also measures the influence level of bloggers, and provides links to all related posts. In the case of Barack Obama, RelevantNoise detected a significant increase in both positive and negative posts from a mixture of thousands of online authors, ranging from very influential bloggers to lesser-known authors. The technology is also able to measure competitors’ Internet buzz as well, including share-of-voice. So that a company or political campaign can compare the volume and tone of buzz surrounding its organization vs. the competition to help gauge the effectiveness of messaging and/or quickly change strategy when necessary.

“We used our RelevantNoise technology to gain insight on the democratic presidential race, and determine what was being said about each candidate heading into the critical upcoming primaries,” said Al DiGuido, CEO of Zeta Interactive. “Searching on public reaction to important news topics such as the Obama/Clinton race continues to illustrate the immediate value of blog mining intelligence and analysis to businesses throughout the world.”

Zeta Interactive continues to innovate the next generation of digital marketing for Fortune 1000 customers, and its clients with full-service digital marketing offerings, including its award-winning RelevantNoise technology.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services – from email and search marketing, to web site development, creative, business intelligence services and more. The company aims to be the leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. Zeta Interactive’s specialty is in crafting strategies and programs for customers that help them acquire, retain, up-sell, cross-sell and win back their customers-cost effectively and efficiently. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc., Sony Electronics Inc., and LiveNation. For more information please visit: http://www.zetainteractive.com. For more information on Zeta Interactive’s RelevantNoise go to http://www.relevantnoise.com.

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McAfee, Inc. today announced that Albert A. “Rocky” Pimentel is joining the company as chief operating officer and chief financial officer beginning May 15. He will be responsible for leading all worldwide finance, IT, facilities and manufacturing functions, reporting directly to Chief Executive Officer and President, Dave DeWalt.

“Rocky brings proven business transformation skills across finance, mergers and acquisitions, as well as overall business leadership,” said DeWalt. “His experience in the security industry at Zone Labs, combined with his extensive international company background at high-growth companies like LSI Logic and Conner Peripherals, gives him the ability to contribute broadly to our business operations and help drive stockholder value in the coming years.”

Pimentel is an industry veteran with more than 30 years of change management experience with small, medium and large companies, having most recently served as the executive vice president and chief financial officer of Glu Mobile. Before Glu Mobile, Pimentel served as executive vice president and chief financial officer at Zone Labs, where he oversaw the company’s successful negotiation and merger with Check Point Software. Prior to that, Pimentel was a partner with Redpoint Ventures. Pimentel also held the positions of senior vice president and chief financial officer of WebTV Networks, which was acquired by Microsoft in 1997, senior vice president and chief financial officer of LSI Logic Corporation and member of the founding team of Conner Peripherals, Inc., which was acquired by Seagate in 1996.

“McAfee’s track record of innovation and outstanding talent was a major factor behind my decision to join the company,” said Pimentel. “The security industry is a dynamic, high-growth industry and with the strength of its management team and its product and technology leadership McAfee is positioned perfectly to compete and win globally for years to come.”

Pimentel holds a Bachelor of Science degree in commerce from Santa Clara University and is a graduate of the executive MBA program at Stanford.

About McAfee, Inc.

McAfee, Inc., headquartered in Santa Clara, California, is the world’s largest dedicated security technology company. It delivers proactive and proven solutions and services that secure systems and networks around the world, allowing users to browse and shop the Web securely. With its unmatched security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector and service providers by enabling them to comply with regulations, protect data, prevent disruptions, identify vulnerabilities and continuously monitor and improve their security. http://www.mcafee.com.

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