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Posts Tagged ‘Architecture’

Architect Mark Allan recently suffered the loss of his job due to the economic downturn in the housing construction market. Sending out hundreds of resumes did not help his situation, so along with his job search he also spent the last of his savings to develop a construction toy for children. His wife and kids encouraged him to use his advanced 3D computer training and architectural software to develop the prototype models and metal molds. From that point forward, it was just a short step to full plastic production.

As a father and an architect, the inventor, Mr. Allan, realizes that math and science can be intimidating mentally, “But if you can put something in the hands of a child, they will be able to comprehend things better and have more fun,” he says. “Toys influence children; hopefully Qubits(R) will inspire today’s children to expand their horizons to include engineering, chemistry or nanotechnology.”

The economy might be bad, but toys are just as popular as ever. 🙂

The Qubits Construction Toy can also be purchased on the website, www.Qubits.com

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Since Google launched Adwords in 2000, its advertising customers have sought the elusive keywords whose special properties can drive the most traffic to their Web sites. But according to Charles L. Mauro, founder and CEO of technology research company MauroNewMedia, without carefully crafted Web site architecture and design, even the savviest keywords won’t do the trick.

Mauro’s company, through an extensive longitudinal research project conducted over a two-year period, strived to answer one question: Does Web site design impact customer acquisition rates when users link to it via Adwords references? The firm discovered that when carefully vetted keywords were aligned with customized Web site design features, the number of unique page views, the time spent on site and the frequency of repeat visits were substantially increased.

The results were achieved by designing and testing a Web site containing these features:

  • a customized landing page for each critical keyword flowing from Adwords.
  • prominent replication of key search terms used in the user’s initial query.
  • presentation of a compelling image and value proposition tied to keyword content.

“What we learned was so compelling that we redesigned our own Web site to include the features dictated by the data,” said Mauro. “The secret is not simply identifying the most effective keywords, it’s customizing the Web site to accommodate its visitors.”

To demonstrate these findings in a live site, MauroNewMedia has created a beta site based on the research by using search terms relevant to their business. To explore these concepts further select the link below which will take you to a research page where you can experience exactly what individuals selecting the 3 MauroNewMedia key Adwords ads would see. The initial testing of the beta site has revealed significantly improved core metrics and, more importantly, a higher frequency of cross-sell across major service categories.

Link to research page and sample Google Adwords ads for the new site: http://www.mauronewmedia.com/research-updates.php

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TechWeb, the global leader in business technology media, announced that Internet Evolution, a Web 2.0 site dedicated to investigating the future of the Internet, has added exclusive access to a mobile blog – entitled “Alan Reiter’s Wireless Web World” – for readers from their wireless devices only. For access to the Internet Evolution mobile site from a wireless handset, visit: http://www.internetevolution.com/mobile/.

Alan Reiter's Wireless Web World.The blog, written by Alan Reiter, President of Wireless Internet & Mobile Computing, a consulting firm that helps wireless data businesses in the United States and abroad, will cover a wide range of wireless Internet subjects, including wireless email, games, music, videos, location technologies, 3G/3.5G/4G, online applications for phones, social networking, privacy/security, mobile browsers, mobile marketing/advertising, femtocells and wireless UMPCs/MIDs/subnotebooks.

“We launched this killer blog in response to our readers’ voracious appetite for wireless access to news,” said Stephen Saunders, Internet Evolution creator and blogger. “This is the latest example of our commitment to provide our audience with critical Internet-focused information in what they select as the most effective delivery method.”

About Internet Evolution

Internet Evolution hosts more than 100 world-famous Internet experts – such as Kevin Mitnick, once the most-wanted computer hacker in the world; Dr. Lawrence Roberts, inventor of packet switching, and one of the world’s foremost authorities on telecom network architectures; Jack Uldrich, futurist, scholar, and author; Craig Newmark, the founder of Craigslist.com; David Weinberger, technologist and co-author of The Cluetrain Manifesto; Howard Schmidt, former White House cybersecurity adviser; and Norman J. Ornstein, political scientist and a resident scholar at the American Enterprise Institute (AEI) – all of whom are addressing today’s critical socio-economic issues within its ThinkerNet blogosphere. Internet Evolution also offers broadcast-quality broadband video documentaries and interviews; investigative reports; and user-generated content facilitated via the latest Web 2.0 technology. Internet Evolution is a joint production of Light Reading, the world’s leading publishing, event and research company focusing on communications service providers and InformationWeek, the largest, most influential community of IT buyers and providers, focusing on driving and setting the agenda for business innovation powered by technology.

About TechWeb

TechWeb.TechWeb, the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections.

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TIBCO Software Inc. today announced that it has expanded its existing eight-year relationship with Infosys Technologies, the global IT consulting company. Infosys CEO, Kris Gopalakrishnan, will use his keynote speech at TUCON to outline how the strategic alliance has enabled TIBCO and Infosys to win new customers by delivering a unique value proposition based on the two companies’ combined experience and market knowledge.

By combining their respective best practices to create a best-of-breed alliance partnership, TIBCO and Infosys assist companies in testing, building and optimizing high-quality software solutions that create a competitive advantage. Infosys brings a unique value proposition to its customers because of its Integrated Competency Center based delivery model for its TIBCO customers. Customers benefit from the frameworks and accelerators developed by Infosys that leverage the TIBCO product capabilities.

Demonstrating their commitment to customer excellence, TIBCO and Infosys recently opened a Concept Center at the Infosys campus in Bangalore, India. Serving as a valuable educational resource, the Concept Center showcases joint solutions offered by TIBCO and Infosys to the global market. Customers and prospects that visit the Concept Center will gain an in-depth understanding of project methodologies and relevant industry standards, as well as access to resources for modernizing and integrating legacy systems and business processes within a service-oriented architecture (SOA).

“As the industry’s leader in platform-independent infrastructure software, TIBCO enables lower cost of ownership and faster time-to-value for organizations who want the ability to customize an approach in line with their specific business needs,” said Abhishek, associate vice-president and head of the BPM-EAI practice at Infosys Technologies. “Our alliance partnership with TIBCO directly addresses the challenges we are hearing from our customers.”

The expanded Concept Centre will also offer customers implementation guidelines based on real-world experiences using state-of-the-art digital communication and video conferencing technologies, enabling joint customers around the world to benefit from learning about the companies’ latest offerings for driving value from their IT infrastructure.

TIBCO executive vice president, Ram Menon commented: “This deepened alliance partnership allows Infosys and TIBCO to leverage their respective strengths to jointly and proactively address customer needs, showcasing product and solution collateral and best-of-breed delivery practices for customers.” He continued: “This will help customers realize real-time visibility, understanding, and action at optimal costs, and gain an in-depth understanding of project methodologies and relevant industry standards.”

About TIBCO

TIBCO digitized Wall Street in the ’80s with its event-driven “Information Bus” software, which helped make real-time business a strategic differentiator in the ’90s. Today, TIBCO’s infrastructure software gives customers the ability to constantly innovate by connecting applications and data in a service-oriented architecture, streamlining activities through business process management, and giving people the information and intelligence tools they need to make faster and smarter decisions, what we call The Power of Now(R). TIBCO serves more than 3,000 customers around the world with offices in more than 20 countries and an ecosystem of over 200 partners. Learn more at http://www.tibco.com.

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