Feeds:
Posts
Comments

Posts Tagged ‘Digital’

Encyclopaedia Britannica, Inc., announced that two of its Web sites are winners of the 2008 Codie Awards from the Software and Information Industry Association.

Britannica Online School Edition was named Best Education Reference or Search Service, and the Britannica Blog took Best Corporate Blog honors at the association’s gala in San Francisco. A complete list of Codie Award winners is available at http://www.siia.net/codies/2008/winners.asp.

The Codie Awards are among the most coveted prizes in the software and digital-content industries, and Britannica’s latest victories cap a long series of Codies the company’s digital products have won since the 1990s.

“Naturally, we’re thrilled,” said Michael Ross, a senior vice president with Britannica and general manager of the company’s education division. “The Codies have enormous prestige. They’re highly competitive awards because industry leaders pick winners from hundreds of products. This year more than 1,100 excellent ones competed for the top spots.”

A comprehensive reference and learning resource for grades K-12, Britannica Online School Edition is designed for all ages, with content clustered in distinct sections for the primary, middle and upper grades. It provides students and teachers with an extensive combination of reference information and interactive learning tools. It features Encyclopaedia Britannica’s award-winning encyclopedias serving students of all ages; extensive multimedia; current periodicals; Britannica’s proprietary, editor-checked Internet guide; and a growing number of primary sources. A recent addition is the Britannica Learning Zone, a skills-based environment for children from preschool to Grade 2.

School Edition is meant to be as relevant in the classroom as it is in the library or media lab. Its contents are thoroughly aligned to all state standards and include hundreds of lesson plans and other learning materials.

The Britannica Blog is a place where writers and readers hold lively discussions on almost every topic from art to zoology. More than a hundred bloggers have contributed to the daily postings, including radio quiz show host Michael Feldman; Pulitzer Prize-winning historian Joseph Ellis; Nobel Prize winner Jody Williams; Holocaust scholar Michael Berenbaum; Internet experts Nicholas Carr and Clay Shirky; and sports commentator Frank Deford. The blog holds forums on special topics, such as the religion of the American Founders, Web 2.0, the cult of celebrity, the future of newspapers, and Iran.

Advertisements

Read Full Post »

Austin, TX, is the most “Digital Savvy” city, according to a new analysis from consumer and media research firm Scarborough Research. Twelve percent of Austin adults are Digital Savvy*, and they are almost twice as likely as the national average to be in this leading edge consumer segment. Las Vegas, NV, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their residents having this higher level of technological orientation and adoption. Nationally, six percent of all consumers are classified as Digital Savvy. The ranking of Digital Savvy cities is part of a just-released complimentary Scarborough report, “Understanding the Digital Savvy Consumer,” available for download at http://www.scarborough.com/freestudies.php.

Austin, Texas.In terms of purchasing patterns, Digitally Savvy consumers are a luxury-oriented group. They are 56 percent more likely than the average consumer to own or lease a luxury vehicle; 175 percent more likely to have spent $500 or more on men’s or women’s business clothing during the past year and 49 percent more likely to own a second home. Online, this consumer group is equally high-end in its shopping behavior.

More than half (54 percent) of the Digital Savvy spent more than $500 online during the past year, and 35 percent spent upwards of $1,000 during that timeframe. They are far more likely to spend online in high-end purchasing categories, such as automotive and travel, as well as every day items, such as books and clothing.

“The most Digitally Savvy markets are known for leading the nation in a variety of hi-tech behaviors. They also typically have the presence of major universities and represent established tech corridors in the U.S.,” said Gary Meo, senior vice president, print and digital media services, Scarborough Research. “The Digital Savvy is a consumer segment which is important to monitor – both locally and nationally. They are early adopters when it comes to fully integrating new technologies into their lives, and their shopping patterns, demographics and lifestyles could presage behaviors of consumers across the country.”

Politically, Digital Savvy consumers are 25 percent more likely to be “Independent” voters **. In terms of other major political parties, they are on par with the national average with being Democrat or Republican.

Sacramento.Active lifestyles and on-the-go living are the hallmarks of the Digital Savvy. They are far more likely to enjoy athletic leisure activities including basketball, yoga, free weights training and jogging. The Digital Savvy are 18 percent more likely to have longer commutes – one hour or more to work each way. Given this active lifestyle, they rely on cell phones for communication and information. More than half (59 percent) of the Digital Savvy use their cell phones for email. They are, on many levels, an active and “on the go” group and their digital savvy is a natural compliment to that lifestyle.

Demographically, the Digital Savvy are male, young and wealthy. Fifty-six percent of them are male and 77 percent of this consumer group is below the age of 44. They are 132 percent more likely than the average consumer to have an annual household income of $150,000 or more. In fact, more than half (57 percent) of this consumer group has an annual household income of $75,000 or greater.

* Digital Savvy are defined as those consumers who rank highest on a scoring system that includes higher-than-average ownership of certain hi-tech items (such as DVRs, satellite radio or VoIP); greater likelihood to engage in certain Internet behaviors (including blogging, downloading music and online gaming); and usage of leading-edge cellular device features (email, text messaging, etc.). For specifics, please see the “About the Analysis” section at the end of this report.

** Independents are those in the Scarborough survey who cite their political affiliation as “Independent,” “Independent but leaning closer to Democrat,” or “Independent but leaning closer to Republican.”

Read Full Post »

Roughly one-fifth of all U.S. heads-of-household have never used e-mail, according to National Technology Scan, a forthcoming study from Parks Associates. This annual phone survey of U.S. households found 20 million households are without Internet access, approximately 18% of all U.S. households.

Email“Nearly one out of three household heads has never used a computer to create a document,” said John Barrett, director, research, Parks Associates. “These data underscore the significant digital divide between the connected majority and the unconnected minority that rarely, if ever, uses a computer.”

Age and education are factors in this divide. One-half of those who have never used e-mail are over 65, and 56 percent had no schooling beyond high school.

National Technology Scan found just seven percent of the 20 million “disconnected” homes plan to get an Internet subscription within the next 12 months. Still, the study reports a steady decline in the number of disconnected households when comparing findings with previous years. National Technology Scan reported at year-end 2006 that 29 percent of all U.S. households (31 million homes) did not have Internet access, citing low perceived value.

“Internet connections have slowly increased in U.S. households, but getting the disconnected minority online will continue to be difficult,” Barrett said. “Age and economics are important factors, but the heart of the challenge is deeper. Many people just don’t see a reason to use computers.”

National Technology Scan provides an accurate picture of current adoption levels, demand, and total available market for technology products and services in the U.S. For more information, visit http://www.parksassociates.com or contact sales@parksassociates.com, 972-490-1113.

Read Full Post »

DeepRockDrive, the world’s first interactive online concert venue, has launched a global free concert series in partnership with Pepsi. Featuring five of today’s hottest musical artists including multi-platinum Disturbed, the series reinforces DeepRockDrive’s prominence as the world’s most popular destination for online, interactive concerts.

Presented by Pepsi, five compelling live acts will be performing to global audiences beginning May 16th through May 29th 2008. Kicking off with country music’s hottest new act, Lady Antebellum on May 16, the series continues with YouTube sensation Marie Digby on May 18, singer/songwriter/ guitarist Matt Nathanson on May 27, R&B performer Lloyd on May 25 and culminating with hard rock’s Disturbed on May 29.

Each concert will feature interaction between fans and artists using the revolutionary service that DeepRockDrive has created.

By logging on to http://www.DeepRockDrive.com, music fans around the world will experience a live, online, interactive exchange between performers and their audience where the fans collaborate with artists in real-time to build magical live experiences. Fans can send shout outs to the stage, vote on the next song in the set, personalize camera angle selections and send digital applause to the artists on stage in the form of emot-applause(TM), which are video game-like icons, such as hearts, fists, and lips that blow a kiss. These animated icons appear on giant screens in front of the artists while they perform.

Thanks to the support of Pepsi, the shows in this series are available free of charge, bringing a front row seat to music fans from Las Vegas to London, San Francisco to Singapore, and anywhere where a broadband connection is available.

Of the band’s participation in DeepRockDrive, Disturbed singer David Draiman said, “We are looking forward to taking part of something this unique and powerful.”

The innovation extends to the marketing of the concerts, as DeepRockDrive’s service enables a direct bridge between artists and their fans. Marie Digby, born from her channel on YouTube, created this direct invitation to her fans to attend the show – http://www.youtube.com/watch?v=RzcKij_1RK8

“We jumped at the chance to be a part of this innovative, online experience with DeepRockDrive and the Pepsi Concert series, exposing Matt Nathanson to a worldwide audience,” said Tricia Rice, the Director of Digital Media at Vanguard Records.

“Thanks to the early support and commitment to innovation from Pepsi, DeepRockDrive has built the next generation of live entertainment,” said DeepRockDrive co-founder Danny Socolof.

Free tickets for all shows are available now at http://www.DeepRockDrive.com. Fans can grab a ticket and invite all of their friends. Live music has a new home…yours, and it’s powered by Pepsi!

About the Artists

Disturbed, which is frontman David Draiman, guitarist Dan Donegan, drummer Mike Wengren and bassist John Moyer, self-produced their forthcoming album “Indestructible” which will be released June 3rd on Reprise Records. The first single from the album, “Inside The Fire,” marks the band’s sixth Number One single at Active Rock, and their fastest-rising single to date. Known for their punishingly powerful music and Draiman’s passionate, socially conscious lyrics, Disturbed has sold a collective 10 million copies worldwide of their three albums – 2000’s RIAA-certified triple-platinum The Sickness, 2002’s Billboard album chart-topper Believe, and their second consecutive Number One Ten Thousand Fists – since forming in Chicago in 1996.

Lady Antebellum – Hillary Scott, Charles Kelley and Dave Haywood – blend classic and contemporary country with R&B soulfulness, giving them a unique sound that’s generating a deafening buzz as one of modern country’s brightest hopes. Their self-titled debut, LADY ANTEBELLUM, debuted at the top of the Billboard Country Charts, their debut single, “Love Don’t Live Here,” is a Top Ten hit and still climbing, and the trio has been nominated for “Top New Group” at the 2008 Academy of Country Music (ACM) Awards. They’ve performed on the legendary Grand Ole Opry, and have opened shows for some of the top names in country music including Kenny Chesney, Carrie Underwood, Tim McGraw and Alan Jackson. Lady Antebellum will be touring all across the country this summer, giving their enthusiastic fan base many opportunities to see them live.

Lloyd is mid-stream in a solid career growth mode: his 2007 album, Street Love, which debuted at No. 2 on both the national Billboard Top 200 album chart and the R&B/Hip-Hop album chart, was certified gold within eight weeks of its release, and spun off two major smashes: “You” featuring Lil Wayne, an R&B/Hip-Hop No. 1 and Top 10 pop hit; and “Get It Shawty,” a No. 4 R&B/Hip-Hop track and Top 20 Hot 100 entry. Lloyd’s upcoming LESSONS IN LOVE is in stores on July 15th with a top-tier list of collaborators including Nelly, Tricky and The-Dream, Polow Da Don, J-Lack, Jasper and Big Reese and Eric Hudson.

Marie Digby’s recently released debut album, Unfold (Hollywood Records) debuted at # 29 on Billboard’s Top 200 album chart. The album, described by People Magazine as “radiant guitar pop,” also reached # 2 on the iTunes album chart and # 3 on Billboard’s Digital Top 100 album chart. The first single, “Say It Again,” is in heavy rotation on Hot AC stations across the country. Since Digby burst onto the national stage in 2007 via YouTube, she has become the 7th most subscribed artist, and her homemade videos have accumulated more than 26 million views. Marie also became one of the faces of GAP’s “The Sound of Color” campaign, landed on top 40 radio charting with her version of Rhianna’s “Umbrellla,” and has had her music featuredon MTV’s the Hills, CW’s One Tree Hill, and Smallville. Marie will embark on a nationwide tour kicking off on May 20.

Matt Nathanson’s current Vanguard CD, Some Mad Hope, has spawned two singles, “Car Crash” and “Come On Get Higher” which continue to grow in popularity with fans and radio alike. I “Come On Get Higher” was featured in the Amazon/Pepsi Stuff national radio campaign in the past few months and the track is currently rising up both Triple A and Hot AC radio charts. His music has been prominent in such acclaimed shows as Private Practice, NCIS, One Tree Hill, Women’s Murder Club and will be heard in upcoming episodes of Men In Trees.

About DeepRockDrive

DeepRockDrive was founded in 2007 by music industry marketing veteran and MEGA founder Danny Socolof, and former Microsoft Xbox executive producer Jeff Henshaw. By harnessing the excitement of live performance and the interactivity of the Internet, DeepRockDrive is creating the world’s most popular online destination for interactive live performances. The Company is headquartered in Las Vegas and Seattle with 25 employees and a community comprised of over 50,000 passionate artists and fans worldwide.

Read Full Post »

Coldplay has announced their “Viva La Vida” North American Tour in support of their new album of the same name, which will be released on June 17th. The tour, which will be produced by Live Nation, will kick off on June 29th in Philadelphia, PA. Ticket information is available at http://www.coldplay.com or at http://www.livenation.com.

Before kicking off the “Viva La Vida” tour, Coldplay will play free concerts in London (June 16th at the Brixton Academy) and New York (June 23rd at Madison Square Garden). Information on how to win tickets to these shows will be available at http://www.coldplay.com beginning today. The contest will run May 9th through June 1st. Winners will receive notification on June 5th.

Coldplay Viva La Vida North American Tour.Viva La Vida, Coldplay’s upcoming album, will be released by Capitol Music Group on June 17th. Produced by Brian Eno and Markus Dravs, the record is the follow-up to 2005’s X&Y, which debuted at #1 in 32 countries and has sold 10 million copies worldwide to date.

The album’s lead single “Violet Hill” was downloaded by two million people during the recent one-week period in which the band made the song available to fans for free. It is now for sale at all digital retailers and is quickly rising to the top of the charts at Modern Rock and AAA radio. Coldplay will perform “Violet Hill” on the “TODAY” show on NBC on Friday, June 27th. Fans are encouraged to check out the performance in person. Viewing is on a first-come, first-served basis outside the show’s Window on the World Studio, located at 49th Street and Rockefeller Plaza in New York City. The band will also perform on Comedy Central’s “The Daily Show with Jon Stewart” on June 26th.

“(Lead singer Chris) Martin broods over a lost lover with a snarling acidity that makes him sound more human than ever – miles away from the dreamy romantic he was on soaring ballads like ‘Speed of Sound,'” said Rolling Stone, naming “Violet Hill” a must-have in a recent “Downloads” column. “Jonny Buckland rips jagged, bluesy riffs that match Martin’s mood while drummer Will Champion and bassist Guy Berryman maintain a stalking beat … primal rock & roll.” The Los Angeles Times pronounced the single a “promising return,” also marveling at its harder edge.

Upcoming tour dates are as follows:

COLDPLAY – “VIVA LA VIDA” NORTH AMERICAN TOUR
(all dates are subject to change)

Date / City / Venue / Public On Sale Date

  • 6/29 Philadelphia, PA – Wachovia Center 5/16
  • 7/2 Washington, DC – Verizon Center 5/17
  • 7/3 Hartford, CT – XL Center 5/17
  • 7/5 Detroit, MI – The Palace of Auburn Hills 5/17
  • 7/6 Cleveland, OH – Quicken Loans Arena 5/17
  • 7/8 St. Paul, MN – Xcel Energy Center 5/17
  • 7/9 Kansas City, MO – Sprint Center 5/17
  • 7/10 Oklahoma City, OK – Ford Center 5/16
  • 7/12 Phoenix, AZ – Jobing.com Arena 5/17
  • 7/19 Las Vegas, NV – MGM Grand Garden Arena 5/17
  • 7/21 Sacramento, CA – ARCO Arena
  • 7/24 San Jose, CA – HP Pavilion
  • 7/27 Pemberton, BC – Pemberton Festival
  • 7/29 Edmonton, AB – Rexall Place
  • 7/30 Calgary, AB – Pengrowth Saddledome
  • 8/1 Winnipeg, MB – MTS Centre
  • 8/3 Omaha, NE – Qwest Center
  • 8/4 Chicago, IL – United Center
  • 10/20 Montreal, QC – Bell Centre
  • 10/21 Ottawa, ON – Scotiabank Place
  • 10/26 East Rutherford, NJ – Izod Center
  • 10/29 Toronto, ON – Air Canada Centre
  • 10/30 Toronto, ON – Air Canada Centre
  • 11/3 Boston, MA – TD Banknorth Garden
  • 11/11 Atlanta, GA – Philips Arena
  • 11/18 Houston, TX – Toyota Center
  • 11/19 Dallas, TX – American Airlines Center
  • 11/21 Denver, CO – Pepsi Center
  • 11/22 Salt Lake City, UT – Energy Solutions Arena

Read Full Post »

Publishers of many major children’s Web sites should do a better job disclosing sales and advertising information to parents, especially as more kids at younger ages go online to play and meet friends, says a study released today by Consumer Reports WebWatch and the Mediatech Foundation of Flemington, N.J.

httpFor the study, parents in 10 families used video cameras to keep journals, providing insights into the way children use sites such as Club Penguin, Webkinz, Nick Jr., Barbie.com and others. Footage from those journals, which can be viewed at http://www.youtube.com/cwwkids, illustrates how young children respond to advertising and marketing tactics online.

The study, “Like Taking Candy from a Baby: How Young Children Interact with Online Environments,” used ethnographic methods and focused on young children, ages 2 1/2 to 8. It can be found in its entirety online at: http://www.consumerwebwatch.org/pdfs/kidsonline.pdf

Some key findings:

  • Children as young as 2 1/2 years of age are able to go online.
  • The most popular young children’s sites are moderately to heavily commercialized. When rated by our test parents on a scale from 1 (not commercialized) to 5 (extremely commercialized), the 21 sites considered in this study scored a mean rating of 3.47.
  • Web sites frequently tantalize children, presenting enticing options and even threats that their online creations will become inaccessible unless a purchase is made. Some sites show attractive options that invite a click, but lead to a registration form instead. Some sell a child’s prior experience – a room they’ve built for a virtual pet, for instance – back to them, using statements such as, “If you cancel your membership, then your belongings will go into storage and will be automatically retrieved when you re-subscribe.”
  • Most sites we observed promote the idea of consumerism. The most common technique uses a reward-for-work basis, awarding “points, coins or dollars” for success and achievement that can then be used to “buy” items such as clothing, makeup, big-screen TVs or other accessories for virtual pets or avatars.
  • The games we observed vary widely in quality, in educational value, and in their developmental match with children’s abilities. Such mismatches often result in frequent cries for help.

How Young Children Interact with Online Environments.“There’s no doubt young children love to go online, and we observed examples of wholesome, good quality, Web-delivered content,” said Warren Buckleitner, the study’s author. “But after watching ten hours of typical online play, we were shocked at the extent of manipulative behavior. This study shows that no one – neither parents nor publishers – really knows what is going on when children start up a browser. Ideally, the sites kids encounter should be designed by people with degrees in child development instead of MBAs.

“There’s nothing more painful than watching a young child cry,” Buckleitner said. “But unfortunately, that’s the end result for too many children who are spending time with ‘state-of the-art’ children’s online content.”

The study makes these and other recommendations for parents:

  • Keep an eye on the screen. Set up the home computer in a central location so you can see what your child is doing. Lend a hand or suggest an activity that matches your child’s interests or abilities and pay attention to the directions his or her activities take.
  • How Young Children Interact with Online Environments.Be suspicious of “free” offers. As in the real world, free lunches are rare, and this is a concept children can’t understand. Don’t expect young children (and many adults) to understand the well-worn caution: “If something looks too good to be true, it probably is.”
  • Read before you click. Before you or your children click on the “I agree” button, scour terms-of-use agreements and privacy policies to make sure you aren’t agreeing to share information you don’t want known. At worst, publishers make such disclosures inconvenient to read and awkward, so you are tempted to click an agreement and move on. Those emotions can be amplified when you have an anxious toddler pressing you. Also, don’t download software before verifying it won’t alter your computer’s settings.

“We believe parents need a more complete picture of the Web sites where their young children are spending an increasing amount of time,” said Beau Brendler, director of Consumer Reports WebWatch. “One test family spent $1,316 in a year on stuffed animals on a single site. Some sites play for profit on a child’s emotions to the degree we saw begging, tantrums and even tears in the videos.”

The study will be available at the Joan Ganz Cooney Center’s inaugural symposium, “Logging Into the Playground: How Digital Media Are Shaping Children’s Learning” on Friday, May 9, in New York City. Details at http://www.joanganzcooneycenter.org/events/index.html

Methodology

This study used ethnographic methodology and cannot be considered representative of any whole population. A total of 15 children participated in the study from ten families, all residing in Hunterdon County, New Jersey – six girls and nine boys, ranging in age from 2 years 9 months, to 8 years 3 months, with the mean age just under 5 1/2 years (5.36 years). All families had high-speed Internet access. Nine used Windows operating systems, one used Macintosh.

The study makes recommendations for Web publishers of children’s sites, based in part on WebWatch’s guidelines for Web site credibility, first published in 2002.

About Consumer Reports WebWatch

Consumer Reports WebWatch is the Internet integrity division of Consumers Union, the non-profit publisher of Consumer Reports Magazine, the Consumer Reports on Health and Money Adviser newsletters, and a variety of sites advocating consumer rights in the marketplace. We research and investigate Web sites on behalf of consumers, and we advocate for consumer-focused Internet policy and governance. Consumer Reports WebWatch accepts no advertising. Consumer Reports WebWatch is a member of the W3C consortium for developing Internet standards; the Internet Society, a grass-roots group focused on Internet policy; and is an at-large structure (ALS) in the user community of ICANN, the Internet Corporation for Assigning Names and Numbers. WebWatch also serves as an unpaid special adviser to StopBadware.org, a “Neighborhood Watch” initiative led by Harvard University’s Berkman Center and the Oxford Internet Institute devoted to helping Internet users avoid downloading malicious spyware, adware and malware programs. With the Center for Media and Democracy, WebWatch publishes Full Frontal Scrutiny (http://www.frontgroups.org), dedicated to exposing the activities of front groups in modern media and culture. For further information about Consumer Reports WebWatch, including staff biographies, visit ConsumerWebwatch.org

About Mediatech Foundation

Mediatech Foundation is a non¬profit public community technology center based in Flemington, N.J. Warren Buckleitner, PhD., an adviser to Consumer Reports WebWatch and founder of the Mediatech Foundation, wrote this report. Buckleitner is editor of Children’s Technology Review, a periodical covering children’s interactive media. A former teacher of preschool children and 2nd-, 4th- and 6th- graders, Buckleitner has been studying the design of interactive learning products since 1982. He holds a bachelor’s degree in elementary education, a master’s degree in human development and a doctorate in educational psychology learning, culture and technology from Michigan State University. Study sites were screened by Debbie O’Grady, a reviewer for Children’s Technology Review. Buckleitner and Brendler interpreted video footage.

Read Full Post »

Bloggers and social media enthusiasts on the Internet have weighed in on the heated race for the democratic presidential nomination, and while the press and pundits are declaring Clinton’s victory in Pennsylvania a possible turning point in her road to the White House, Obama is still the big winner in the blogosphere.

According to RelevantNoise, Zeta Interactive’s technology that mines the Internet’s social media landscape – including blogs, as well as Consumer Generated Media (CGM) – the amount of buzz, or volume of posts, on the Internet regarding Barack Obama continues to be higher than Hillary Clinton. In fact, while both candidates received a substantial boost in buzz from the Pennsylvania primary, Obama’s spike far exceeded Clinton’s despite her win – with the volume of posts on Obama registering more than twice that of Clinton’s.

Volume of posts on Barack Obama versus Hillary Clinton from March (3/24/08) - April (4/24/08).

However, although Obama clearly wins in terms of buzz among the social media landscape, not all of the buzz is positive. While Obama registered a 70 percent share of voice among positive posts on the social internet, he also recorded nearly the same percentage of share within the negative posts. This means that of all the bloggers who posted negative opinions on one of the two candidates, Obama stole the vast majority of the share.

Tone comparison for Barack Obama versus Hillary Clinton from March (3/24/08) - April (4/24/08).

RelevantNoise is a Web-based, user-driven social media mining tool that instantly taps into the over 75 million blogs, as well as message boards and online communities within the Internet’s social media landscape, providing real-time feedback and insight on the consumer trends and opinions that help drive their behaviors. A growing number of organizations rely on the technology to collect vital business and competitive intelligence to help drive decisions regarding their brands and products.

In addition to measuring the volume and tone of conversations across the blogosphere, RelevantNoise also measures the influence level of bloggers, and provides links to all related posts. In the case of Barack Obama, RelevantNoise detected a significant increase in both positive and negative posts from a mixture of thousands of online authors, ranging from very influential bloggers to lesser-known authors. The technology is also able to measure competitors’ Internet buzz as well, including share-of-voice. So that a company or political campaign can compare the volume and tone of buzz surrounding its organization vs. the competition to help gauge the effectiveness of messaging and/or quickly change strategy when necessary.

“We used our RelevantNoise technology to gain insight on the democratic presidential race, and determine what was being said about each candidate heading into the critical upcoming primaries,” said Al DiGuido, CEO of Zeta Interactive. “Searching on public reaction to important news topics such as the Obama/Clinton race continues to illustrate the immediate value of blog mining intelligence and analysis to businesses throughout the world.”

Zeta Interactive continues to innovate the next generation of digital marketing for Fortune 1000 customers, and its clients with full-service digital marketing offerings, including its award-winning RelevantNoise technology.

About Zeta Interactive

Zeta Interactive is a full-service digital marketing agency offering a wide range of services – from email and search marketing, to web site development, creative, business intelligence services and more. The company aims to be the leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. Zeta Interactive’s specialty is in crafting strategies and programs for customers that help them acquire, retain, up-sell, cross-sell and win back their customers-cost effectively and efficiently. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc., Sony Electronics Inc., and LiveNation. For more information please visit: http://www.zetainteractive.com. For more information on Zeta Interactive’s RelevantNoise go to http://www.relevantnoise.com.

Read Full Post »

Older Posts »