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Encyclopaedia Britannica, Inc., announced that two of its Web sites are winners of the 2008 Codie Awards from the Software and Information Industry Association.

Britannica Online School Edition was named Best Education Reference or Search Service, and the Britannica Blog took Best Corporate Blog honors at the association’s gala in San Francisco. A complete list of Codie Award winners is available at http://www.siia.net/codies/2008/winners.asp.

The Codie Awards are among the most coveted prizes in the software and digital-content industries, and Britannica’s latest victories cap a long series of Codies the company’s digital products have won since the 1990s.

“Naturally, we’re thrilled,” said Michael Ross, a senior vice president with Britannica and general manager of the company’s education division. “The Codies have enormous prestige. They’re highly competitive awards because industry leaders pick winners from hundreds of products. This year more than 1,100 excellent ones competed for the top spots.”

A comprehensive reference and learning resource for grades K-12, Britannica Online School Edition is designed for all ages, with content clustered in distinct sections for the primary, middle and upper grades. It provides students and teachers with an extensive combination of reference information and interactive learning tools. It features Encyclopaedia Britannica’s award-winning encyclopedias serving students of all ages; extensive multimedia; current periodicals; Britannica’s proprietary, editor-checked Internet guide; and a growing number of primary sources. A recent addition is the Britannica Learning Zone, a skills-based environment for children from preschool to Grade 2.

School Edition is meant to be as relevant in the classroom as it is in the library or media lab. Its contents are thoroughly aligned to all state standards and include hundreds of lesson plans and other learning materials.

The Britannica Blog is a place where writers and readers hold lively discussions on almost every topic from art to zoology. More than a hundred bloggers have contributed to the daily postings, including radio quiz show host Michael Feldman; Pulitzer Prize-winning historian Joseph Ellis; Nobel Prize winner Jody Williams; Holocaust scholar Michael Berenbaum; Internet experts Nicholas Carr and Clay Shirky; and sports commentator Frank Deford. The blog holds forums on special topics, such as the religion of the American Founders, Web 2.0, the cult of celebrity, the future of newspapers, and Iran.

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Austin, TX, is the most “Digital Savvy” city, according to a new analysis from consumer and media research firm Scarborough Research. Twelve percent of Austin adults are Digital Savvy*, and they are almost twice as likely as the national average to be in this leading edge consumer segment. Las Vegas, NV, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their residents having this higher level of technological orientation and adoption. Nationally, six percent of all consumers are classified as Digital Savvy. The ranking of Digital Savvy cities is part of a just-released complimentary Scarborough report, “Understanding the Digital Savvy Consumer,” available for download at http://www.scarborough.com/freestudies.php.

Austin, Texas.In terms of purchasing patterns, Digitally Savvy consumers are a luxury-oriented group. They are 56 percent more likely than the average consumer to own or lease a luxury vehicle; 175 percent more likely to have spent $500 or more on men’s or women’s business clothing during the past year and 49 percent more likely to own a second home. Online, this consumer group is equally high-end in its shopping behavior.

More than half (54 percent) of the Digital Savvy spent more than $500 online during the past year, and 35 percent spent upwards of $1,000 during that timeframe. They are far more likely to spend online in high-end purchasing categories, such as automotive and travel, as well as every day items, such as books and clothing.

“The most Digitally Savvy markets are known for leading the nation in a variety of hi-tech behaviors. They also typically have the presence of major universities and represent established tech corridors in the U.S.,” said Gary Meo, senior vice president, print and digital media services, Scarborough Research. “The Digital Savvy is a consumer segment which is important to monitor – both locally and nationally. They are early adopters when it comes to fully integrating new technologies into their lives, and their shopping patterns, demographics and lifestyles could presage behaviors of consumers across the country.”

Politically, Digital Savvy consumers are 25 percent more likely to be “Independent” voters **. In terms of other major political parties, they are on par with the national average with being Democrat or Republican.

Sacramento.Active lifestyles and on-the-go living are the hallmarks of the Digital Savvy. They are far more likely to enjoy athletic leisure activities including basketball, yoga, free weights training and jogging. The Digital Savvy are 18 percent more likely to have longer commutes – one hour or more to work each way. Given this active lifestyle, they rely on cell phones for communication and information. More than half (59 percent) of the Digital Savvy use their cell phones for email. They are, on many levels, an active and “on the go” group and their digital savvy is a natural compliment to that lifestyle.

Demographically, the Digital Savvy are male, young and wealthy. Fifty-six percent of them are male and 77 percent of this consumer group is below the age of 44. They are 132 percent more likely than the average consumer to have an annual household income of $150,000 or more. In fact, more than half (57 percent) of this consumer group has an annual household income of $75,000 or greater.

* Digital Savvy are defined as those consumers who rank highest on a scoring system that includes higher-than-average ownership of certain hi-tech items (such as DVRs, satellite radio or VoIP); greater likelihood to engage in certain Internet behaviors (including blogging, downloading music and online gaming); and usage of leading-edge cellular device features (email, text messaging, etc.). For specifics, please see the “About the Analysis” section at the end of this report.

** Independents are those in the Scarborough survey who cite their political affiliation as “Independent,” “Independent but leaning closer to Democrat,” or “Independent but leaning closer to Republican.”

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Statement from ABC Radio Networks – May 3, 2008

Angel Harvey’s passing is a loss for all of us in radio. For decades she served as a producer, writer and the inspiring force behind Paul Harvey News and Comment. Angel was frequently referred to as “The First Lady of Radio,” and countless charities benefited from her devotion to philanthropic efforts. She was a friend to all who knew her and will be greatly missed. Our thoughts and prayers are with Paul, Paul Jr. and the entire Harvey family.

Jim Robinson
President
ABC Radio Networks

Suggested reading:

Lynne “Angel” Harvey, Producer/ Director

Lynne “Angel” Cooper Harvey

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