Posts Tagged ‘TV’

Brightcove Inc., the leading global Internet TV platform, announced the formation of a majority-owned Japanese subsidiary, Brightcove KK. The new subsidiary is backed by $4.9 million in new investment from Brightcove Inc. and four market-leading Japanese strategic partners: Dentsu, Inc., J-Stream, Inc., transcosmos, Inc. (transcosmos), and Cyber Communications, Inc. (CCI). Three of the investment partners, Dentsu, J-Stream, and CCI, along with Brightcove Inc., will be sales agents for Brightcove KK in Japan, giving Brightcove KK immediate and powerful access to the Japanese market.

Headquartered in Tokyo, Japan, Brightcove KK will operate a localized version of Brightcove’s award-winning, on-demand Internet TV platform, which is currently used by media companies and marketers across North America and Europe. With Brightcove KK, Japanese media companies and marketers will gain access to the most powerful and scalable software as a service (SaaS) solution available for online video players, distribution, and advertising.

“Brightcove enters the Japanese market at a time when household broadband penetration has surpassed 50 percent, presenting enormous opportunities for media companies and advertisers to build online businesses and engage audiences,” said Jeremy Allaire, chairman and chief executive officer, Brightcove. “It is a great privilege to be partnering with the market leaders in Japan for digital media and advertising. By combining the proven Brightcove technology with the capabilities of our partners, Brightcove KK will give media companies and marketers in Japan a unique solution for implementing their online video strategies and unlocking the potential in the market.”

The Brightcove KK partners represent the market leaders in Japan in digital media, advertising, and content delivery.

  • Dentsu, Inc. is the largest advertising company in Japan with a market share of approximately 30 percent and has over 6,000 clients Groupwide.
  • J-Stream, Inc. is Japan’s largest content delivery network specializing in streaming media for content providers and business corporations.
  • transcosmos is Japan’s leading information processing outsourcing company adopting the latest Internet technology through the strategic investment and business development.
  • CCI is Japan’s largest interactive adverting company that currently has more than 30 percent of the country’s digital brand marketing, a popular advertising serving technology, and online advertising network.

These companies bring tremendous reach into the media and marketing sectors in Japan, and will help ensure the success of Brightcove KK in the Japanese market.


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StumbleVideoStumbleUpon, one of the most popular ways to discover new Web sites and videos on the Internet, announces the addition of six new content providers to StumbleVideo, including: College Humor, Funny or Die, Vimeo, Dailymotion, veoh.com and vbs.tv. These six new sites are added to StumbleUpon’s current list of content providers including YouTube, Google, MySpace and Metacafe.

Launched in December 2006, StumbleVideo discovers videos based on your interests, learns what you like and brings you more. Each video on StumbleVideo has been discovered and rated by StumbleUpon’s fast growing community of 5 million users.

A recent study by comScore found that there were over 10 billion videos viewed online in February 2008; a 66% gain from February 2007. As the popularity of online video content continues to soar, users need a more engaging way to discover videos that are personally relevant to them. With StumbleVideo, users can easily channel surf the best rated videos that are suited to their interests – directly within the StumbleVideo page.

Michael Buhr, General Manager, StumbleUpon.“With so much video continuing to go online, people are moving away from their televisions for entertainment and looking to the Web,” said Michael Buhr, general manager, StumbleUpon. “StumbleVideo provides a very simple and engaging way for StumbleUpon fans to experience and discover new video content.”

StumbleUpon also delivers the engaging simplicity of online video discovery into the living room with a customized version of StumbleVideo for the Wii, Nintendo’s acclaimed video game console. According to BusinessWeek, there are approximately 24.5M Wiis in the market today. Wii users simply need to open their browser to http://video.stumbleupon.com/ to be entertained.

Start discovering new videos with StumbleVideo.

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Tribune Company announced that Randy Michaels has been named chief operating officer, responsible for all aspects of the company’s publishing, broadcasting and interactive divisions. The appointment is effective immediately. “Randy is one of the most creative human beings I’ve ever known,” said Sam Zell, Tribune’s chairman and chief executive officer. “But he is exactly what Tribune needs to keep moving forward-smart, decisive, relentless, irreverent, fun and cutting edge.”

Michaels had been serving as executive vice president and chief executive officer of Tribune’s interactive and broadcast divisions, a post he assumed on Dec. 20, 2007, when the company completed its going-private transaction.

“The advertising environment is tough, the real estate crisis is affecting our classifieds something awful, and people are saying ‘newspapers are dead,'” said Michaels. “So, naturally, I want to take on even more responsibility for our print business.” He added, “Despite the problems, we have world-class brands with unlimited potential. We’re in the biggest markets and print still grabs a bigger share of advertising revenue than any other medium. On the broadcasting side, our TV stations are leading the industry in growth. By using the resources and support of these amazing brands, we can also build tremendously strong interactive businesses. There is a lot of upside here.”

TRIBUNE is America’s largest employee-owned media company, operating businesses in publishing, interactive and broadcasting. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, Newsday (Long Island, N.Y.), The Sun (Baltimore), South Florida Sun- Sentinel, Orlando Sentinel, Hartford Courant, Morning Call and Daily Press. The company’s broadcasting group operates 23 television stations, Superstation WGN on national cable, Chicago’s WGN-AM and the Chicago Cubs baseball team. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience. At Tribune we take what we do seriously and with a great deal of pride. We also value the creative spirit and are nurturing a corporate culture that doesn’t take itself too seriously.

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Tell the band to strike up “O Canada” – Ontario’s own Jayde Nicole, 22, is Playboy’s 2008 Playmate of the Year. The brunette bombshell is featured in a 10-page nude pictorial in Playboy’s June issue. Along with her title, Jayde receives $100,000 in prize money and a 2008 Cadillac CTS. She is Canada’s first Playmate of the Year since 1982 when Shannon Tweed was honored with the title. A one-hour special of the Playboy Playmate of the Year announcement will air May 18, exclusively on Playboy TV.

Jayde Nicole, Playboy's 2008 Playmate of the Year.Jayde’s intoxicating beauty and girl-next-door appeal has made her a local celebrity in her hometown of Port Perry, Ontario, about an hour outside of Toronto. Jayde owns a modeling agency called Jayde Nicole Inc. that she founded in 2005 and had been managing the day-to-day operations of the agency before catching Playboy’s eye and landing the title of Miss January 2007.

Playboy’s newest Playmate of the Year graduated with honors from Port Perry High School in 2004, and attended George Brown College in Toronto where she studied hotel and resort management.

Jayde is currently writing her own fitness and beauty book and has just finished filming a pilot for a reality television show about her life. She has also appeared in Today’s Bride magazine and on the cover of American Curves. Last year she organized her second annual charity car wash, which helped raise money for the RED campaign to help fight AIDS in Africa.

Jayde is one of four Ontario-born Playmates, including Miss April 2004 Krista Kelly (Brampton), Miss June 2003 Tailor James (Mississauga), and Miss January 1990 Peggy McIntaggart (Midland). Playboy named its first ever Playmate of the Year, Ellen Stratton, in 1960.

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MySpace, the world’s most popular social network, alongside Yahoo!, eBay, Photobucket, and Twitter, today announced the launch of the MySpace ‘Data Availability’ initiative, a ground-breaking offering to empower the global MySpace community to share their public profile data to websites of their choice throughout the Internet. Today’s announcement throws open the doors to traditionally closed networks by putting users in the driver’s seat of their data and Web identity. The launch of the Data Availability initiative marks the first time that a social Website has enabled its community to dynamically share public profile information with other sites.

MySpace Data Availability on Twitter.

“The walls around the garden are coming down-the implementation of Data Availability injects a new layer of social activity and creates a more dynamic Internet,” said Chris DeWolfe, CEO and co-founder of MySpace. “We, alongside our Data Availability launch partners, are pioneering a new way for the global community to integrate their social experiences Web-wide.”

Data Availability – User Interface

Data Availability pioneers a new way for users to dynamically share their user generated content and data with websites of their choosing. The Data Availability initiative is founded first and foremost on the simple and comprehensive user control of their own content and data – users will have control over what information they share and who they share it with.

Additionally, rather than updating information across the Web (eg. default photo, favorite movies or music) for each site where a user spends time, now a user can update their profile in one place and dynamically share that information with the other sites they care about. MySpace will be rolling out a centralized location within the site that allows users to manage how their content and data is made available to third party sites they have chosen to engage with.

Inside this opt-in framework, they will be offered the opportunity to share their MySpace profiles with the site they are visiting. MySpace, and its landmark launch partners, will be allowing users to dynamically share the content and data of their choosing including: (1) Publicly available basic profile information, (2) MySpace photos, (3) MySpaceTV videos, and (4) friend networks. Integration of the Data Availability project will roll to MySpace users and participating Websites in the coming weeks.

“The launch of Data Availability is an unprecedented move to further socialize the Web and empower users to control their online content and data,” said Amit Kapur, Chief Operating Officer, MySpace. “We are thrilled to begin this initiative with a world class suite of landmark partners and invite websites around the world to participate.”

Partner Website Functionality

Data Availability is about enriching existing Internet destinations with social functionality and valuable pre-existing user generated content and data.  By empowering users with the ability to dynamically share, those destinations will create deeper levels of social engagement and new functionality throughout their site. As the online home to 117 million users worldwide, this groundbreaking initiative enables the larger Web to leverage the highly engaged and passionate MySpace global community.

To ease implementation for participating sites, the MySpace Data Availability initiative uses OAUTH and Restful APIs as its core technology underpinnings. MySpace is using open standards in an effort to embrace the open source community and allow the implementation to be as non-proprietary as possible. Today’s announcement is the first step of MySpace’s larger data portability initiatives coming down the pipeline. MySpace is officially joining the Data Portability Project demonstrating our continued commitment to openness and open standards.

Data Availability on Yahoo!

MySpace’s Data Availability complements Yahoo!’s recently announced Yahoo! Open Strategy (Y!OS), a company-wide initiative to open Yahoo! to application developers, unlock the rich social connections across the Yahoo! network, and enable users to customize and make more personally relevant their experiences of Yahoo! and other Internet services.

On Yahoo!, the Data Availability initiative may appear to users in a variety of ways.  For example, users that have chosen to share their MySpace content and data with Yahoo! Instant Messenger might find their MySpace default photo, interests, and favorite music displayed to their Messenger contacts directly in the IM client.  Additionally, MySpace users will be able to choose to display their data within Yahoo!’s universal profile or leverage it in Yahoo! Mail’s smarter inbox, once those upcoming releases are deployed.

“Yahoo! believes in an open Internet that gives users the flexibility to make their Web experiences as relevant, social and personalized as they can.  As a longtime collaborator with MySpace on a variety of projects, including the OpenSocial Foundation, we’re thrilled to support this new initiative,” said Ash Patel, Executive Vice President, Platforms, at Yahoo!.  “The Yahoo! Open Strategy and MySpace Data Availability are a giant leap towards a more social and open Internet.”

Data Availability on eBay

Through the MySpace Data Availability implementation, eBay profiles can be easily enhanced with MySpace bios, interests, pictures, and videos. In a socially driven marketplace, this will yield a deeper connection between individuals. When browsing or transacting on eBay, the availability of external social information can help users make good decisions quickly about whom they can do business with, and perhaps even make a new friend.

“The MySpace Data Availabilityinitiative will further enrich eBay profiles and create a more elaborate social experience for buyers and sellers worldwide,” said Matt Ackley, VP of Internet Marketing of eBay.  “As the world’s largest social commerce site, eBay is dedicated to creating a social context and personality for the people with whom you transact.”

Data Availability on Photobucket

MySpace’s Data Availability initiative will allow Photobucket users to enjoy a more seamless photo experience with their MySpace profile.  Photobucket users will be able to have a single view of their photos across multiple services, as well as opt-in to displaying their MySpace profile data in their Photobucket albums.  Users will also be able to leverage their existing connections on MySpace to share their content on Photobucket more easily, without having to re-establish connections and friend lists.

“MySpace users invest a huge amount of time populating their profile and personal interest data.  With the large overlap in users, the Data Availability initiative will allow Photobucket to utilize this profile data to enhance its own products,” said Alex Welch, President of Photobucket.  “The combination of the Data Availability initiative and the recently announced Photobucket Open-API provides new opportunities to create a more open web”

Data Availability on Twitter

Twitter profiles at present are primarily focused on current updates and are relatively sparse on user information. The MySpace Data Availability initiative enriches the current Twitter profile by empowering users to incorporate their MySpace profile content and data points previously not included in the Twitter product suite.  Once the implementation is complete, a user will be able to bring in their MySpace content and data including their bio, blogs, and photos, ultimately making the Twitter site a more enriching site with content previously unavailable in its interface.

“Finding friends to follow is central to Twitter’s value as a real-time communication utility.” Says Biz Stone, Co-founder, Twitter. “This project enhances discovery and connectivity making Twitter more relevant and useful-we’re very excited.”

Stay Tuned for more updates, later today. Subscribe

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Publishers of many major children’s Web sites should do a better job disclosing sales and advertising information to parents, especially as more kids at younger ages go online to play and meet friends, says a study released today by Consumer Reports WebWatch and the Mediatech Foundation of Flemington, N.J.

httpFor the study, parents in 10 families used video cameras to keep journals, providing insights into the way children use sites such as Club Penguin, Webkinz, Nick Jr., Barbie.com and others. Footage from those journals, which can be viewed at http://www.youtube.com/cwwkids, illustrates how young children respond to advertising and marketing tactics online.

The study, “Like Taking Candy from a Baby: How Young Children Interact with Online Environments,” used ethnographic methods and focused on young children, ages 2 1/2 to 8. It can be found in its entirety online at: http://www.consumerwebwatch.org/pdfs/kidsonline.pdf

Some key findings:

  • Children as young as 2 1/2 years of age are able to go online.
  • The most popular young children’s sites are moderately to heavily commercialized. When rated by our test parents on a scale from 1 (not commercialized) to 5 (extremely commercialized), the 21 sites considered in this study scored a mean rating of 3.47.
  • Web sites frequently tantalize children, presenting enticing options and even threats that their online creations will become inaccessible unless a purchase is made. Some sites show attractive options that invite a click, but lead to a registration form instead. Some sell a child’s prior experience – a room they’ve built for a virtual pet, for instance – back to them, using statements such as, “If you cancel your membership, then your belongings will go into storage and will be automatically retrieved when you re-subscribe.”
  • Most sites we observed promote the idea of consumerism. The most common technique uses a reward-for-work basis, awarding “points, coins or dollars” for success and achievement that can then be used to “buy” items such as clothing, makeup, big-screen TVs or other accessories for virtual pets or avatars.
  • The games we observed vary widely in quality, in educational value, and in their developmental match with children’s abilities. Such mismatches often result in frequent cries for help.

How Young Children Interact with Online Environments.“There’s no doubt young children love to go online, and we observed examples of wholesome, good quality, Web-delivered content,” said Warren Buckleitner, the study’s author. “But after watching ten hours of typical online play, we were shocked at the extent of manipulative behavior. This study shows that no one – neither parents nor publishers – really knows what is going on when children start up a browser. Ideally, the sites kids encounter should be designed by people with degrees in child development instead of MBAs.

“There’s nothing more painful than watching a young child cry,” Buckleitner said. “But unfortunately, that’s the end result for too many children who are spending time with ‘state-of the-art’ children’s online content.”

The study makes these and other recommendations for parents:

  • Keep an eye on the screen. Set up the home computer in a central location so you can see what your child is doing. Lend a hand or suggest an activity that matches your child’s interests or abilities and pay attention to the directions his or her activities take.
  • How Young Children Interact with Online Environments.Be suspicious of “free” offers. As in the real world, free lunches are rare, and this is a concept children can’t understand. Don’t expect young children (and many adults) to understand the well-worn caution: “If something looks too good to be true, it probably is.”
  • Read before you click. Before you or your children click on the “I agree” button, scour terms-of-use agreements and privacy policies to make sure you aren’t agreeing to share information you don’t want known. At worst, publishers make such disclosures inconvenient to read and awkward, so you are tempted to click an agreement and move on. Those emotions can be amplified when you have an anxious toddler pressing you. Also, don’t download software before verifying it won’t alter your computer’s settings.

“We believe parents need a more complete picture of the Web sites where their young children are spending an increasing amount of time,” said Beau Brendler, director of Consumer Reports WebWatch. “One test family spent $1,316 in a year on stuffed animals on a single site. Some sites play for profit on a child’s emotions to the degree we saw begging, tantrums and even tears in the videos.”

The study will be available at the Joan Ganz Cooney Center’s inaugural symposium, “Logging Into the Playground: How Digital Media Are Shaping Children’s Learning” on Friday, May 9, in New York City. Details at http://www.joanganzcooneycenter.org/events/index.html


This study used ethnographic methodology and cannot be considered representative of any whole population. A total of 15 children participated in the study from ten families, all residing in Hunterdon County, New Jersey – six girls and nine boys, ranging in age from 2 years 9 months, to 8 years 3 months, with the mean age just under 5 1/2 years (5.36 years). All families had high-speed Internet access. Nine used Windows operating systems, one used Macintosh.

The study makes recommendations for Web publishers of children’s sites, based in part on WebWatch’s guidelines for Web site credibility, first published in 2002.

About Consumer Reports WebWatch

Consumer Reports WebWatch is the Internet integrity division of Consumers Union, the non-profit publisher of Consumer Reports Magazine, the Consumer Reports on Health and Money Adviser newsletters, and a variety of sites advocating consumer rights in the marketplace. We research and investigate Web sites on behalf of consumers, and we advocate for consumer-focused Internet policy and governance. Consumer Reports WebWatch accepts no advertising. Consumer Reports WebWatch is a member of the W3C consortium for developing Internet standards; the Internet Society, a grass-roots group focused on Internet policy; and is an at-large structure (ALS) in the user community of ICANN, the Internet Corporation for Assigning Names and Numbers. WebWatch also serves as an unpaid special adviser to StopBadware.org, a “Neighborhood Watch” initiative led by Harvard University’s Berkman Center and the Oxford Internet Institute devoted to helping Internet users avoid downloading malicious spyware, adware and malware programs. With the Center for Media and Democracy, WebWatch publishes Full Frontal Scrutiny (http://www.frontgroups.org), dedicated to exposing the activities of front groups in modern media and culture. For further information about Consumer Reports WebWatch, including staff biographies, visit ConsumerWebwatch.org

About Mediatech Foundation

Mediatech Foundation is a non¬profit public community technology center based in Flemington, N.J. Warren Buckleitner, PhD., an adviser to Consumer Reports WebWatch and founder of the Mediatech Foundation, wrote this report. Buckleitner is editor of Children’s Technology Review, a periodical covering children’s interactive media. A former teacher of preschool children and 2nd-, 4th- and 6th- graders, Buckleitner has been studying the design of interactive learning products since 1982. He holds a bachelor’s degree in elementary education, a master’s degree in human development and a doctorate in educational psychology learning, culture and technology from Michigan State University. Study sites were screened by Debbie O’Grady, a reviewer for Children’s Technology Review. Buckleitner and Brendler interpreted video footage.

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What: Digital Hollywood Spring ( May 5-8, 2008 ) is the premier entertainment and technology conference. The session “Online Video: TV-Broadband Programming, Content & Advertising Innovation” will focus on online video as it has finally reached into the merger of the entertainment, communications and technology revolution. The session will discuss topics such as video search, devices and content and what the future for this sector holds.

When: Session to the held on Wednesday, May 7, 2008, 3:50 – 5:00 p.m. PDT

Pluggd CEO Alex Castro.Why: As CEO of Pluggd, a leader in Internet multimedia search and Web 2.0 ad platforms, Alex will provide insight into how Internet users are consuming online video content and in particular how they are “searching” for content. Alex will also share his knowledge on the different online video platforms and innovations that are available today as well as discuss the crucial factors to maximize online video’s considerable potential.

Who: Castro will be participating as a panelist along with executives from Rooftop Comedy, blip.tv, Smashface Productions, Goodnight Burbank, AtomicOnline, and Scale Venture Partners (moderator).

Where: Renaissance Hollywood Hotel, 1755 N. Highland Ave., Hollywood, California.

About Pluggd

Pluggd is changing the way Internet users consume and search for video content. The company’s proprietary, patent-pending technology addresses the market’s need for relevance from its video and audio search tools. Pluggd’s “Search Inside” and “Heat Map” technologies enable publishers to monetize content within audio and video streams thereby driving advertiser revenue. The Seattle-based company, founded in 2006 by current CEO, Alex Castro, uses proprietary technology to allow visitors to search for terms and phrases within the content of their video library. To date, Pluggd has received over $6 million in venture funding. For more information and to view a demo, visit pluggd.com.

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